首页
登录
职称英语
The most noticeable trend among today’s media companies is vertical integrat
The most noticeable trend among today’s media companies is vertical integrat
游客
2025-03-22
10
管理
问题
The most noticeable trend among today’s media companies is vertical integration—an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions (并购). The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year—ABC and NBC.
Media acquisitions have skyrocketed (剧增) since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges. This makes acquisitions relatively easy.
A media company that wants to buy a publicly owned company can buy that company’s stock when the stock becomes available. The open availability of stock in these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated (解除管制) the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.
The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and innovative ideas could be limited. [br] What is the FCC’s new policy regarding media alliances?
选项
A、It allows companies to sell their stocks publicly.
B、It doesn’t allow companies to sell their stocks publicly.
C、It has eliminated all post-1980 companies,
D、It permits one company to own more media businesses at the same time.
答案
D
解析
细节题。在第五段中讲到传媒公司兼并之所以风行的第二个原因是,1980年以后FCC逐渐解除了对媒体的规定,允许一家传媒公司拥有比以前更多的媒体,因而D是正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/4007843.html
相关试题推荐
Themostnoticeabletrendamongtoday’smediacompaniesisverticalintegrat
Themostnoticeabletrendamongtoday’smediacompaniesisverticalintegrat
Despiteacoolingoftheeconomy,hightechnologycompaniesarestillcrying
Despiteacoolingoftheeconomy,hightechnologycompaniesarestillcrying
Despiteacoolingoftheeconomy,hightechnologycompaniesarestillcrying
Politically,thenationsoftheworldwillbecomemoretightlyintegratedbe
Politically,thenationsoftheworldwillbecomemoretightlyintegratedbe
Politically,thenationsoftheworldwillbecomemoretightlyintegratedbe
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.The
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.The
随机试题
[originaltext]M:Hi,Jenny,youdon’tlookhappy.What’swrong?W:Well,Jack,
某拟建项目财务净现金流量如下表所示,该项目的静态投资回收期是() A.
平整度是表征路面行驶舒适性的重要指标。不同类型设备所采用的指标也有所不同,国际平
A.氧化亚铜法B.邻甲苯胺法C.葡萄糖氧化酶法D.己糖激酶法E.以上都不是在下列
在选派项目经理阶段编制的成本计划属于( )。 A、竞争性成本计划 B
A.B所受摩擦力始终不可能为零,摩擦力方向时而沿斜面向上时而沿斜面向下 B.B
肾小管对HC03-的重吸收A.以CO2形式被重吸收,常与泌H+偶联 B.在肾小
克雷伯杆菌肺炎首选 A.庆大霉素B.青霉素GC.红霉素D.氧氟沙星E.甲硝唑
下列关于美元走势与黄金价格变化的关系,说法正确的是()。A:如果美元走势强劲,那
建筑施工企业因暂时生产经营困难,无法按劳动合同约定日期支付工资的,应当向劳动者说
最新回复
(
0
)