首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2025-03-21
4
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first ana-lyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to (迎合) customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The nonacceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] What was the main concern of industrialists before the marketing concept was widely accepted?
选项
A、The needs of the market.
B、The efficiency of production.
C、The satisfaction of the user.
D、The preferences of the dealer.
答案
B
解析
本题是一道具体细节题。问在市场营销这一概念被广泛接受之前企业家们主要关心的是什么。利用查阅式阅读法,我们可以在文章第一段第二句中找到相关信息。这句话指出,不久以前,大多数企业主要关心产品的生产效率问题,然后就依靠有说服力的推销术尽可能多地推销产品。因此,本题的正确答案应是B“他们主要关心的是产品的生产效率”。
转载请注明原文地址:https://tihaiku.com/zcyy/4006787.html
相关试题推荐
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Themarketisaconcept.Ifyouaregrowingtomatoesinyourbackyardforsa
Themarketisaconcept.Ifyouaregrowingtomatoesinyourbackyardforsa
Itmaybenecessary,inorderthatfuture【C1】______canenjoycleanair,that
Itmaybenecessary,inorderthatfuture【C1】______canenjoycleanair,that
Itmaybenecessary,inorderthatfuture【C1】______canenjoycleanair,that
Itmaybenecessary,inorderthatfuture【C1】______canenjoycleanair,that
Itmaybenecessary,inorderthatfuture【C1】______canenjoycleanair,that
随机试题
EndYourBackPainLikeanexpensive
BeautyandBodyImageintheMediaA)Imagesoffemalebodies
驳回申请、不予公告的商标,商标局应当书面通知商标注册申请人。商标注册申请人不服的
力量型运动能使人体更健康、更长寿。( )
检测细胞免疫缺陷的方法A.溶血空斑形成试验 B.免疫球蛋白检测 C.淋巴细胞
下列四项去掉哪一项后,剩下的图形可以呈现出一定的规律性?()
一住店客人未付房钱即想离开旅馆去车站。旅馆服务员揪住他不让走,并打报警电话。客人
(2015年真题)三种药物的血药浓度时间曲线如下图,对ABC三种药物的临床应用和
(2018年真题)关于物权的说法,正确的是( )。A.同一物的担保物权人与所有
下列有关其他项目费报价应遵循的原则,描述错误的是()。A.暂列金额应按照其他项目
最新回复
(
0
)