首页
登录
职称英语
The most noticeable trend among today’s media companies is vertical integrat
The most noticeable trend among today’s media companies is vertical integrat
游客
2025-03-21
19
管理
问题
The most noticeable trend among today’s media companies is vertical integration—an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions (并购). The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year—ABC and NBC.
Media acquisitions have skyrocketed (剧增) since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges. This makes acquisitions relatively easy.
A media company that wants to buy a publicly owned company can buy that company’s stock when the stock becomes available. The open availability of stock in these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated (解除管制) the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.
The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and innovative ideas could be limited. [br] Which of the following is true of the media?
选项
A、They are trading each other in greater numbers today.
B、They used to sell and buy each other in great numbers.
C、They used to be controlled by two networks—ABC and NBC.
D、They have stopped the trend of acquisitions in the 1990s.
答案
A
解析
是非题。第二段第二句说,美国的媒体公司之间正在以前所未有的数量在互相收购兼并,因此A与此相符。
转载请注明原文地址:https://tihaiku.com/zcyy/4006210.html
相关试题推荐
Themostnoticeabletrendamongtoday’smediacompaniesisverticalintegrat
Themostnoticeabletrendamongtoday’smediacompaniesisverticalintegrat
Themostnoticeabletrendamongtoday’smediacompaniesisverticalintegrat
Companiesofintermediatesizewillnotbeabletoaffordacomputeroftheirow
Industrialsafetydoesnotjusthappen.Companies【C1】______lowaccidentrat
Industrialsafetydoesnotjusthappen.Companies【C1】______lowaccidentrat
Industrialsafetydoesnotjusthappen.Companies【C1】______lowaccidentrat
Industrialsafetydoesnotjusthappen.Companies【C1】______lowaccidentrat
Industrialsafetydoesnotjusthappen.Companies【C1】______lowaccidentrat
SomeChinesecompanieshaveintroducedflexibleworkingtimewithlessemphasis
随机试题
(1)Clothesplayacriticalpartintheconclusionswereachbyprovidingclu
ThispassageisareportonthegrowingnumberofAmericanswhoadoptchildrenf
(36)havegreetedQueenElizabethⅡassheappearedoutside(37)inapinksuit
Moreandmoreyoungathletesaretakingpartinrisky,adventurousactivitie
视频通道传输参数色度/亮度增益不等的标准值为()。A.±1% B.±3% C
牙龈炎及出血,可能是哪种维生素摄入不足( )。A.维生素B2 B.维生素
存款人违反规定,伪造、变造、私自印制开户登记证的,属非经营性的处以1000元罚款
有一句话叫做字如其人,又说心正则身正,身正则笔正。一般来说,品格高尚的人都写一
患者精神抑郁,情绪不宁,身重,胸胁、脘腹胀满,暖气,口腻,便溏。此诊断为A.湿郁
关于建设工程项目策划的说法,正确的有()。A.皆在为项目建设的决策和实施增值
最新回复
(
0
)