Advertisement is often used to ______. [br] Advertisement is mainly paid for by

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问题 Advertisement is often used to ______. [br] Advertisement is mainly paid for by ______.

选项 A、the customer
B、the producer
C、increased sales
D、reduced prices

答案 A

解析本题考查对第二段中广告成本的负担问题。没读这篇文章之前大多数人可能都认为广告是由厂商们做的，所以广告费用理所当然的应该是由厂商来负担，实际上完全不是这样的。文中有这样一句话：Since advertisement forms part of the cost of production，which has to be covered by the selling price，it is clear that it is the customer who pays for the advertisement．(由于广告费用形成了一部分生产成本，这些成本将会包含在产品的销售价格当中，因此消费者将为广告费用埋单，这一点是很清楚的。)从这句话中可以清楚的看出广告费用其实是由消费者负担的。所以本题应该选择A．

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