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  3. Marshall Field’s, a department store in Chicago, has long used the motto(座右铭

Marshall Field’s, a department store in Chicago, has long used the motto(座右铭

游客2025-03-12  26
问题     Marshall Field’s, a department store in Chicago, has long used the motto(座右铭): "Give the lady what she wants. " Finding out what the customer wants is one of the problems marketing research tries to solve. Marketing research has been defined as trying to analyze marketing problems scientifically. It studies people as buyers and sellers, examining their habits, attitudes, preferences, dislikes, and purchasing power. It often studies specific groups of people, such as teenagers, high-income groups, or senior citizens. Marketing research also investigates distribution systems, pricing, promotion, product design, packaging, brand names, and almost every aspect of the seller-buyer relationship.
    Marketing research is divided into number of sub-areas. Advertising research attempts to find out the effectiveness of advertising. It also seeks to learn the best media for advertising specific products: television, newspapers, radio, magazines, billboards, and others. Market analysis tries to identify and measure markets for specific products and to estimate sales potential. Markets may be differentiated by population groups or by geography. Some types of clothing are more likely to sell in Florida and California than in the northern Midwest. Some cosmetics(化妆品)will appeal more to black customers than to white customers. Performance analysis helps a company learn how well it is meeting its goals of sales and profits. Product research covers the whole area of new-product development. Marketing research is an expensive undertaking, and its costs are built into the prices of products. [br] Performance analysis and product analysis differ in that ______.
选项 A、the former aims to find out how a goal is met in a more efficient way
B、the former is to find out if the present performance is directed to the goal
C、the latter aims to find out how the present product is marketed
D、the latter aims to find out whether a product is being sold well
答案 B
解析 本题为推理判断题，提问的是业绩分析和产品分析的不同在于下列哪项。根据文章第二段业绩分析帮助公司了解它的销售和利润目标的执行情况，产品分析包括新产品的开发。分析四个选项，可知选项A)不对，因为“业绩分析”是指对目标执行情况的分析，而不是对目标实现过程的分析；选项C)和选项D)的表述与本文有关产品分析的定义不一致。所以答案为B)。
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