首页
登录
职称英语
Awareness Weeks(认知宣传周)have become a regular part of Britain’s cultural landsc
Awareness Weeks(认知宣传周)have become a regular part of Britain’s cultural landsc
游客
2025-03-04
7
管理
问题
Awareness Weeks(认知宣传周)have become a regular part of Britain’s cultural landscape over the past few years. They started back in 1957, when one charity(慈善机构), Christian Aid, decided to make all its money-raising efforts on one time of year. It was thought that by doing this they would get more publicity for their cause.
They were right, and soon other charities and campaign(活动)groups followed them. These days, most donations(捐款)to charity are not collected on the streets. So instead of just asking for money, charities prefer to spend their time" raising awareness"—spreading knowledge of the work they do or the cause they support. They also compete with businesses and trade groups who use Awareness Weeks as marketing campaigns for their products.
There are now 500 Awareness Weeks held every year in the UK. No week goes by without one group or another trying to make the British public aware of something, with most held in May or October.
The danger with all these Awareness Weeks is that people start to become cynical(不信任). Take National Smile Week for example, it seems like a great idea: " Let’s all make each other’s life a little bit happier with a friendly smile. "But really it’s just a group of dentists and cosmetics companies trying to sell us toothpaste. It’s enough to make you want to start National Forget About It Week.
"People feel that many awareness campaigns are just marketing exercises, "says Ms Ormiston, who edits the Awareness Campaign Register, a news letter which encourages people who run Awareness Weeks to become more aware of each other. "But 90 per cent of campaigns are run by traditional charities or not for groups to make money. "
"There’s still no official group for awareness campaigns, " says Ms Ormiston. "People can do what they like, whatever the size of their budgets(经费)or their public relations machines allows. "
This situation has led to calls for laws to stop real charities having their efforts overshadowed by marketing campaigns. This could be done by making the two groups hold their weeks at different times or stopping businesses running imitation(模仿)charity campaigns.
But there is another way. Maybe it’s time for National Weak Awareness Week, especially for people whose awareness of Awareness Weeks is weak. [br] What does Ms Ormiston think about Awareness Weeks?
选项
A、Most of the Awareness Weeks should not be for making money.
B、Official groups should take the place of charities in awareness campaigns.
C、People can do what they like in Awareness Weeks.
D、People can get larger budgets through awareness campaigns.
答案
A
解析
逻辑推理题。从第五段Ms Ormiston所说的话,People feel that many awareness campaigns are just marketing exercises(人们觉得很多认知宣传周就只是营销活动);But 90 per cent of campaigns are run by traditional charities or not for groups to make money(但其实90%以上的活动都是由传统的慈善机构举办或者根本就不是为了给一些机构筹集资金),可以看出,Ms Ormiston认为认知宣传周并非像人们认为的那样都是在进行商业宣传。这清楚地表明了她对认知宣传周的看法,因此选择A。
转载请注明原文地址:https://tihaiku.com/zcyy/3982313.html
相关试题推荐
Hisbrotherhadbecomeateacher,______hewantedtobe,A、whoB、whatC、whichD、t
AwarenessWeeks(认知宣传周)havebecomearegularpartofBritain’sculturallandsc
Ifyouwanttobecomeadoctor,yououghttostudy______.A、medicineB、themedic
Ifyouwanttobecomeadoctor,yououghttostudy______.A、medicineB、themedici
Imagineaschoolthatexpecteditsstudentstobecomeliteratewithoutanyf
Imagineaschoolthatexpecteditsstudentstobecomeliteratewithoutanyf
Imagineaschoolthatexpecteditsstudentstobecomeliteratewithoutanyf
Computertechnologyisadvancingsofastthatoldhardwarequicklybecomesc
Computertechnologyisadvancingsofastthatoldhardwarequicklybecomesc
Computertechnologyisadvancingsofastthatoldhardwarequicklybecomesc
随机试题
In1993,amallsecuritycameracapturedashakyimageoftwo10-year-oldbo
NarratorListentoapartofadiscussioninabusinessclass.Theprofessor
Windows系统中内置了一些用户组,其中对计算机拥有不受限制的完全访问权的用户
Thechangeinthatvillagewasmiraculou
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性: A.如
管理由管理层产生的战术信息,具有计划、管理控制功能的是()。A.基层管理 B
热极津枯重证之人,可见( )。A.干荔舌 B.赭黑舌 C.火柿舌 D.雪
新冠肺炎在全球范围内的大传播,让流行病重新暴露在世人面前。实际上,它本来就是一个
对结核性腹膜炎最有诊断价值的检查是A:PPD试验 B:结肠镜检查 C:红细胞
非甾体抗炎药引起急性胃炎的主要机制是A、激活磷脂酶A B、抑制前弹性蛋白酶
最新回复
(
0
)