首页
登录
职称英语
Awareness Weeks(认知宣传周)have become a regular part of Britain’s cultural landsc
Awareness Weeks(认知宣传周)have become a regular part of Britain’s cultural landsc
游客
2025-03-04
17
管理
问题
Awareness Weeks(认知宣传周)have become a regular part of Britain’s cultural landscape over the past few years. They started back in 1957, when one charity(慈善机构), Christian Aid, decided to make all its money-raising efforts on one time of year. It was thought that by doing this they would get more publicity for their cause.
They were right, and soon other charities and campaign(活动)groups followed them. These days, most donations(捐款)to charity are not collected on the streets. So instead of just asking for money, charities prefer to spend their time" raising awareness"—spreading knowledge of the work they do or the cause they support. They also compete with businesses and trade groups who use Awareness Weeks as marketing campaigns for their products.
There are now 500 Awareness Weeks held every year in the UK. No week goes by without one group or another trying to make the British public aware of something, with most held in May or October.
The danger with all these Awareness Weeks is that people start to become cynical(不信任). Take National Smile Week for example, it seems like a great idea: " Let’s all make each other’s life a little bit happier with a friendly smile. "But really it’s just a group of dentists and cosmetics companies trying to sell us toothpaste. It’s enough to make you want to start National Forget About It Week.
"People feel that many awareness campaigns are just marketing exercises, "says Ms Ormiston, who edits the Awareness Campaign Register, a news letter which encourages people who run Awareness Weeks to become more aware of each other. "But 90 per cent of campaigns are run by traditional charities or not for groups to make money. "
"There’s still no official group for awareness campaigns, " says Ms Ormiston. "People can do what they like, whatever the size of their budgets(经费)or their public relations machines allows. "
This situation has led to calls for laws to stop real charities having their efforts overshadowed by marketing campaigns. This could be done by making the two groups hold their weeks at different times or stopping businesses running imitation(模仿)charity campaigns.
But there is another way. Maybe it’s time for National Weak Awareness Week, especially for people whose awareness of Awareness Weeks is weak. [br] What’s the main purpose of Awareness Weeks run by charities in Britain?
选项
A、To raise money for charities.
B、To spread knowledge of charities.
C、To take up marketing campaigns.
D、To advertise their goods for sale.
答案
A
解析
细节判断题。从第一段when one charity(慈善机构),Christian Aid,decided to make all its money-raising efforts on one time of year,可以得知Awareness Weeks最初的举办目的就是为了money-raising,所以答案选A。
转载请注明原文地址:https://tihaiku.com/zcyy/3982311.html
相关试题推荐
Hisbrotherhadbecomeateacher,______hewantedtobe,A、whoB、whatC、whichD、t
AwarenessWeeks(认知宣传周)havebecomearegularpartofBritain’sculturallandsc
AwarenessWeeks(认知宣传周)havebecomearegularpartofBritain’sculturallandsc
Leadingcadreslaunchrectificationcampaignsatregular________tohearthema
Now,commercialfarmershavebecomeincreasingly______sothatalmosteverything
Ifyouwanttobecomeadoctor,yououghttostudy______.A、medicineB、themedici
Imagineaschoolthatexpecteditsstudentstobecomeliteratewithoutanyf
Imagineaschoolthatexpecteditsstudentstobecomeliteratewithoutanyf
Computertechnologyisadvancingsofastthatoldhardwarequicklybecomesc
Computertechnologyisadvancingsofastthatoldhardwarequicklybecomesc
随机试题
TidinessTidinessmeans
WhyWeDon’tLikeEnglishClassesI.People’s【T1】______of
求职信applicationletter
【教学过程】 (一)视频导入 教师多媒体出示视频,并讲解:同学们,伴随着美妙的陕西音乐《山丹丹开花红艳艳》,我们的音乐课开始了,提起陕西地区,我不禁想起一句
在运输企业营销活动的流程中,最后一个步骤是( )。A.评估与检验 B.反馈
在慢性胃炎时,属于癌前病变的是()A.浅表胃炎伴肠上皮化生 B.浅表
为提高桩基水平承载力,下列哪些选项的措施是有效的?( )A、约束桩顶的自由度
作为调节社会经济运行的一种重要经济杠杆,提高税率通常将()。 A.提高政府的
培养目标
A.pH<7.35,PaCO>50mmHg B.pH<7.35,PaO<6
最新回复
(
0
)