首页
登录
职称英语
Advertisement can be thought of " as the means of making known in order to b
Advertisement can be thought of " as the means of making known in order to b
游客
2025-03-02
20
管理
问题
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services ". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction.
Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. [br] Advertisement is often used to( ).
选项
A、deceive customers
B、increase production
C、arouse suspicion
D、push the sale
答案
D
解析
细节题。答案在第一段第一句话“Advertisement can be thought of as the means of making known in order to buy or sell goods or services.”因此“广告常常被认为是促销商品或服务的手段”,D最符合题意。
转载请注明原文地址:https://tihaiku.com/zcyy/3978729.html
相关试题推荐
Thecinemawasindarknesswhenwewentinanditwasnoteasymattermakingour
Whofirstthoughtofusingbullockstoprovideenergy?[br]Whichofthefollowi
Whofirstthoughtofusingbullockstoprovideenergy?[br]Whichkindofjobth
Whenwe’relearningaforeignlanguage,makingsenseofwhatwehearisthe
Whenwe’relearningaforeignlanguage,makingsenseofwhatwehearisthe
Inmakingmarketinvestigation,oneshould______.[br]Allthefollowingarech
Inmakingmarketinvestigation,oneshould______.[br]Makingmarketinvestigat
Inmakingmarketinvestigation,oneshould______.[br]Theword"indispensable"
Advertisementisoftenusedto______.[br]Fromthelastsentenceofthispassa
Advertisementisoftenusedto______.[br]Theword"media"(inthefirstparag
随机试题
—Youaresolucky.—Whatdoyoumean______that?A、forB、inC、ofD、byD习惯用法。Wha
[originaltext]Therearetwomainkindsofsports.Thetwokindsofsportsa
Languageisnotmerelysomethingthatisspreadoutinspace,asitwas—ase
台湾土地所有者包括( )。A.农民 B.农村集体 C.全体市民 D.全体
患者,女.38岁,缺失,余留牙正常,医师设计联合卡环,RPI卡环组,舌连接杆连接
企业发行认股权与债券分离交易的可转换债券,应当在初始确认时将其包含的负债成分和权
国家电网公司运维检修部需履行组织公司检测技术培训、交流和()的工作职责(A)
1.把公司基本价值理念落实到党风廉政建设的管理工作中,要弘扬()
根据迈克·波特“五力模型”,一个行业普遍存在五种基本竞争力量,除了新进入者的威胁
保本基金常见的保本比例介于80%~100%之间。()
最新回复
(
0
)