首页
登录
职称英语
Advertisement can be thought of " as the means of making known in order to b
Advertisement can be thought of " as the means of making known in order to b
游客
2025-03-02
7
管理
问题
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services ". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction.
Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. [br] Advertisement is often used to( ).
选项
A、deceive customers
B、increase production
C、arouse suspicion
D、push the sale
答案
D
解析
细节题。答案在第一段第一句话“Advertisement can be thought of as the means of making known in order to buy or sell goods or services.”因此“广告常常被认为是促销商品或服务的手段”,D最符合题意。
转载请注明原文地址:https://tihaiku.com/zcyy/3978729.html
相关试题推荐
Thecinemawasindarknesswhenwewentinanditwasnoteasymattermakingour
Whofirstthoughtofusingbullockstoprovideenergy?[br]Whichofthefollowi
Whofirstthoughtofusingbullockstoprovideenergy?[br]Whichkindofjobth
Whenwe’relearningaforeignlanguage,makingsenseofwhatwehearisthe
Whenwe’relearningaforeignlanguage,makingsenseofwhatwehearisthe
Inmakingmarketinvestigation,oneshould______.[br]Allthefollowingarech
Inmakingmarketinvestigation,oneshould______.[br]Makingmarketinvestigat
Inmakingmarketinvestigation,oneshould______.[br]Theword"indispensable"
Advertisementisoftenusedto______.[br]Fromthelastsentenceofthispassa
Advertisementisoftenusedto______.[br]Theword"media"(inthefirstparag
随机试题
DoestheInternetMakeYouDumber?[A]TheRomanphilosopher
I’mgoingtotalkaboutthepreservingoffruitshere.Attheendofeverys
若一个单处理器的计算机系统中同时存在3个并发进程,则同一时刻允许占用处理器的进程
A企业上一年的销售收入为2000万元,经营性资产和经营性负债占销售收入的比率分别
男性患儿,9个月10天。主诉进行性面色苍白9个月,咳嗽4天入院。足月生产后6天有
早期食管癌的X线表现不包括A.局限性黏膜皱襞增粗和断裂 B.小龛影 C.局限
某公司首次公开发行新股3000万股,网下初始发行量为1800万股,网上有效申购倍
(2018年真题)某股票分析员收集了甲上市公司的财务数据和其所在行业的估值数据。
下列细菌中能够产生自溶酶的是A.金黄色葡萄球菌B.表皮葡萄球菌C.草绿色链球菌D
(2020年真题)发承包双方在合同中约定直接成本实报实销,发包方再额外支付一笔报
最新回复
(
0
)