首页
登录
职称英语
Seeking a competitive advantage, some professional service firms(for example
Seeking a competitive advantage, some professional service firms(for example
游客
2025-02-26
46
管理
问题
Seeking a competitive advantage, some professional service firms(for example, firms providing advertising, accounting, or health care services)have considered offering unconditional guarantees of satisfaction. Such guarantees specify what clients can expect and what the firm will do if it fails to fulfill these expectations. Particularly with first- time clients, an unconditional guarantee can be an effective marketing tool if the client is very cautious, the firm’s fees are high, the negative consequences of bad service are grave, or business is dif- ficult to obtain through referrals and word-of-mouth.
However, an unconditional guarantee can sometimes hinder marketing efforts. With its implication that failure is possible, the guarantee may, paradoxically, cause clients to doubt the service firm’ s ability to deliver the promised level of service. It may conflict with a firm’s desire to appear sophisticated, or may even suggest that a firm is begging for business. In legal and health care services, it may mislead clients by suggesting that law suits or medical procedures will have guaranteed outcomes. Indeed, professional service firms with outstanding reputations and performance to match have little to gain from offering unconditional guarantees. And any firm that implements an unconditional guarantee without undertaking a commensurate commitment to quality of service is merely employing a potentially costly marketing gimmick. [br] Which of the following is cited in the passage as a goal of some professional service firms in offering unconditional guarantees of satisfaction?
选项
A、A limit on the firm’s liability.
B、Successful competition against other firms.
C、Ability to justify fee increases.
D、Attainment of an outstanding reputation in a field.
E、Improvement in the quality of the firm’s service.
答案
B
解析
哪一点是文中指出的服务公司提供无条件满意保证的目的?A.减少税额。无。B.正确。和其他公司成功竞争。第一句话就说明了此项目的。C.控制要价上涨。D.保住声誉。E.提高服务质量。均不合原文叙述。
转载请注明原文地址:https://tihaiku.com/zcyy/3973735.html
相关试题推荐
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample
11.Calvin:Fireinsurancepoliciesaredisadvantageoustopolicyholders.Thet
InsuranceCompanyXisconsideringissuinganewpolicytocoverservicesrequir
Toprovideextrarevenueforimprovingcitybusservice,themayorofGreenville
Thebestargumentforthetenuresystemthatprotectsprofessionalemploymentin
Apackageisneveracceptedfordeliverybythedeliveryserviceunlessitiswi
Correctlymeasuringtheproductivityofserviceworkersiscomplex.Consider,fo
随机试题
[img]2019m7x/ct_etoeiclm_etoeiclzp_0901_20190606[/img][br][originaltext](A)Th
______thefactthathisinitialexperimentshadfailed,Prof.Whitepersistedin
没有你的帮助,我不会得到这份工作。(butfor)Butforyourhelp,Iwouldn’thaveacquiredthisjob.
早期糖尿病肾病A.组织性蛋白尿 B.微量白蛋白尿 C.大量白蛋白尿 D.直
慢性粒细胞白血病瘀血内阻证的首选方剂是( )。A.少腹逐瘀汤 B.青蒿鳖甲汤
根据《证券发行上市保荐业务管理办法》的规定,下列关于证券公司申请保荐机构资格应当
需要采用岗位评估和薪酬调查确保的是薪酬战略的()。 A.效率目标B.公平目
下列关于使用寿命有限的无形资产摊销的表述中,正确的有()。A.自达到预定用途的
(2015年)某高架点源排放的SO2,NO2源强相等,即QSO2=QNO
含水率大于最佳含水率,特别是超过最佳含水率两个百分点,最易导致的病害是()
最新回复
(
0
)