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Nowadays a large amount of advertising is aimed at children. Parents object

游客2025-02-18  42
问题     Nowadays a large amount of advertising is aimed at children. Parents object to such pressure on children. But some advertisers claim that there is useful information in these advertisements. Discuss both views and give your opinion.
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答案     People today are too often bombarded with various advertisements on television, in newspapers or on the running buses or taxis, a large proportion of which are children-targeted.
    Some people may point out that too much exposure to advertising imposes too much stress on children as well as their parents. The advertisers often have an deep insight into children’s psychology and behaviors which are taken advantage of in their advertising to make their products, whether a toy, a snack or some other goods, more alluring and interesting for these young minds. As a result, the innocent young often fall victims to the predator and ask their parents to buy whatever is advertised, regardless of the price and the function.
    However, advertisers themselves can never agree with those arguments, claiming the advertisements are full of useful information for children and their parents. This is true to a certain extent. In some cases, parents are more likely to choose the right quality products according to what a commercial teaches, especially after careful comparison. Nevertheless, in some others, quite the reverse is true. That is to say the information in a commercial advertisement is far from useful, but rather harmful because almost all kinds of advertising will definitely exaggerate their merits but conceal their demerits.
    Overall, I tend to believe that advertising targeted at children should be strictly examined and controlled by the related authorities because children are the disadvantaged group and prone to any tricks and deceits. And of course parents should be discreet when choosing a product from advertisements.
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