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Many museums and historical sites are mainly visited by tourists, not local

游客2025-02-18  31
问题     Many museums and historical sites are mainly visited by tourists, not local people. Why is this the case and what can be done to attract local people? (2015-02-07)
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答案     Local people will visit museums and historical sites in their area if they are interested in what they have to offer, and they will probably visit them once, perhaps paying a return visit years later. Tourists, on the other hand, are usually looking for interesting things in the area they arc visiting, and each year there will be different people visiting an area. Inevitably, especially in tourist areas, more tourists than locals visit.
    Museums and historical sites can do many things to encourage more people, local people and tourists alike to visit.
    One important factor is appeal to children. If children in a family are happy and occupied, the adults will be too. Museums can put on all sorts of activities, from looking for things and ticking them off on a sheet, dressing up in period costume, hands on science activities, craft activities, activities based on the natural world. Historical sites often feature re-enactments and such age-old skills as weaving, pottery, hawking, cooking and so on. If the site was used to film a well-known series, such as Harry Potter, that increases its appeal.
    Adults too are often attracted by re-enactment days and the opportunity to try new activities. Museums sometimes have additional exhibitions, especially of items loaned from other countries or areas, such as the exhibition of terra cotta warriors from China that came to London. People who would not normally have gone to the British Museum would go to see such an exhibition. Historical sites can do such things as re-enact a battle or siege, or sometimes use the ruins as an interesting backdrop for a play or concert.
    These special events often make provision for older people, such as reduced prices, and sometimes chosen themes are chosen that appeal especially to older people, such as Loughborough’s Main Line Steam trains 1940s days. English heritage sites offer free visits to groups of older people— and school groups too. Facilities such as buggies to transport people less able to walk will also attract people, as will good quality teashops! Using the museum or site for other cultural events such as concerts, lectures, plays or a meeting space for local groups can also help maintain interest and increase footfall.
    The key to increasing local interest for both museums and historical sites is to have a good number of regular well publicised, varied additional activities and events that will appeal to as wide a range of people as possible, and encourage others to visit.
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