首页
登录
职称英语
[img]2012q1/ct_etoefm_etoeflistz_0314_20121[/img] [br] What does the professor m
[img]2012q1/ct_etoefm_etoeflistz_0314_20121[/img] [br] What does the professor m
游客
2025-02-08
19
管理
问题
[br] What does the professor mean when she says this:
In the early years of the twentieth century, 60 percent of the American population was rural, and half of the nation’s towns and cities had fewer than ten thousand people. Up until that time, life on the farm was lonely, and farm families felt that they weren’t keeping up with the urban population, which had electric lights, telephones, and access to the latest goods in department stores. Farm families were isolated, often with limited funds, and few could afford the time or the expense of shopping in the city. But all of this changed with the introduction of the mail-order catalog.
In 1872, a Chicago merchant named Montgomery Ward began sending copies of a catalog to thousands of farmers in the Midwest. The catalog was 280 pages long and offered farm families the opportunity to order any of the goods listed in it by mail. This is how Montgomery Ward and Company became the nation’s first mail-order company. Ward had discovered something entirely new and profitable, a new method of conducting business. After that, the terms "mail-order house" and "mail-order catalog" were added to our vocabulary.
The most successful mail-order house was Sears and Roebuck, which entered the mail-order business in 1895. Just as Montgomery Ward had done with his catalog, Richard Sears advertised his products in catalogs that were sent to farm families. The Sears catalog sold food, clothing, machinery, tools, stoves-anything and everything a farm family might need.
The mail-order business spread rapidly, largely because of improvements in postal services. The post office established Rural Free Delivery in 1902 and Parcel Post in 1913. These new services meant that catalogs and goods would be delivered directly to the farm, so farmers didn’t have to drive several miles into town to pick up packages. These new services greatly contributed to the success of mail-order houses.
Rural Free Delivery also had great benefit for farm families. Families that had previously been isolated could now receive newspapers, magazines, and mail-order catalogs in their mailboxes. This contact with the outside world broke their isolation and changed the outlook of rural America. Thanks to the mail-order houses of Montgomery Ward and Sears and Roebuck, no farm was too isolated to be aware of the latest clothing, furniture, farm equipment, music, and literature.
The wide distribution of the Sears catalog had another interesting effect. The Sears catalog had a lot to do with the similarity of goods available nationwide. Of course, this was also due to the mass-production of goods. Mass-roduction techniques made it possible to create reasonable copies of, for example, high-priced clothing. The two factors working together-mass production and nationwide distributio-tended to minimize regional differences in clothing styles. This is why there was a general lack of class and regional distinction in American clothing. People believed that if clothing of the same design and brand was widely worn by many people, then this was a sign of its value.
By 1910, both men and women could buy every article of clothing, ready made, from mail-order catalogs like Sears. Sears didn’t pretend to be a leader in fashion, but it did try to provide what average Americans wanted. Women wanted to dress more fashionably and they welcomed new styles. For farm women, the pictures of the smiling women on the pages of the Sears catalog were as close as they came to outside contacts during the long winter months. And for immigrants who wanted to become Americans, the Sears catalog was a textbook. Here they learned how to dress, how to furnish their homes, and-some catalogs even had recipes and menus for holiday dinners how to cook American food.
选项
A、Immigrants were required to buy a textbook to learn English.
B、Most of the people who used mail-order catalogs were immigrants.
C、The Sears catalog taught immigrants about American culture.
D、People immigrated to America for its economic opportunities.
答案
C
解析
What does the professor mean when she says this:
"And for immigrants who wanted to become Americans, the Sears catalog was a textbook."
The professor means that the Sears catalog taught immigrants about American culture. The purpose of a textbook is to teach, and the Sears catalog was like a textbook because it taught immigrants how to dress, how to furnish their homes, and...how to cook American food. (2.4)
转载请注明原文地址:https://tihaiku.com/zcyy/3948148.html
相关试题推荐
[img]2012q1/ct_etoefm_etoeflistz_0334_20121[/img][br]Whydoestheprofessorsa
[img]2012q1/ct_etoefm_etoeflistz_0334_20121[/img][br]Whatisthepurposeofgr
[img]2012q1/ct_etoefm_etoeflistz_0334_20121[/img][br]Whydoestheprofessorsa
[img]2012q1/ct_etoefm_etoeflistz_0327_20121[/img][br]Listenagaintopartoft
[img]2012q1/ct_etoefm_etoeflistz_0327_20121[/img][br]Accordingtotheprofesso
[img]2012q1/ct_etoefm_etoeflistz_0321_20121[/img][br]Whatcanbeinferredabou
[img]2012q1/ct_etoefm_etoeflistz_0321_20121[/img][br]Listenagaintopartoft
[img]2012q1/ct_etoefm_etoeflistz_0321_20121[/img][br]Whatisthemainsubject
[img]2012q1/ct_etoefm_etoeflistz_0314_20121[/img][br]Basedontheinformation
[img]2012q1/ct_etoefm_etoeflistz_0314_20121[/img][br]Accordingtotheprofesso
随机试题
HewasoneofNewcastle’smost______medicalmen,aworldauthorityonheartdise
Howmenfirstlearnttoinventwordsisunknown:inotherwords,theorigin
陆游的诗集是()A.《剑南诗稿》 B.《诚斋集》 C.《元丰类稿》 D.《
《中华人民共和国执业医师法》明确规定:医师应当具备良好的()A.科研能
(2016年真题)财务顾问接受上市公司并购重组当事人委托的,应当指定( )名财
处方书写注射剂时A.以支、瓶为单位B.以升(L)、毫升(ml)为单位C.以片、丸
代谢性酸中毒的临床表现是A、呼吸深而快 B、血二氧化碳结合力升高 C、尿呈碱
制定《治安管理处罚法》的目的是维护社会治安秩序,保障公共安全,保护公民、法人和其
高压电压互感器校验的项目包括().A.颏定电压;B.额定电流; C.额定开
地基固结灌浆的浆液浓度应遵循( )的原则。A.先浓后稀 B.先稀后浓 C.先
最新回复
(
0
)