You will now read a short passage and then listen to a talk on the same academic

OK, we’ve been looking at the definition of an audience profile. That’s all fine, but it’s pretty general. To make the idea come alive, let’s take an example of a company that sells milk.
A few years back, the sales of the milk company were only so-so. So, they took a survey to see who was buying their milk. Or how often and how much the customers buy their milk. Then the company found most of its primary customers are females, especially those with children. It makes a lot of sense to everybody since men usually buy beer for themselves and martinis for single women. So, it’s women with kids who buy the milk. And also the survey showed that these female buyers focus more on nutrition, not on the taste of the milk when choosing among different milk products.
So the milk company started running those ads with a silver-haired doctor telling those worried-looking mothers how the nutritious and healthy milk produced by the company can benefit children’s physical well being. Later, the company has been named Number One in the milk market ever since. So remember, before you even dare to think about writing that ad, find out two things. Who is likely to buy your product? And what is she worried about? Answer those questions, and you have a winning ad!