首页
登录
职称英语
Some consumer researchers distinguish 【C1】______"rational" motives and "emot
Some consumer researchers distinguish 【C1】______"rational" motives and "emot
游客
2025-01-24
18
管理
问题
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" 【C2】______the traditional economic sense that assumes 【C3】______consumers behave rationally when they carefully consider all alternatives 【C4】______ choose those that give them the greatest utility (i.e., satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based 【C6】______ totally objective criteria, such 【C7】______ size, weight, price, and so on. "Emotional" motives imply the selection of goods 【C8】______ to personal or subjective criteria—the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is 【C10】______ subjective or emotional criteria do not maximize utility or satisfaction. 【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that, 【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based 【C13】______ the individual’s own needs as 【C14】______ as on past behavioral, social, and learning experiences. What may appear 【C15】______ irrational to an outside observer may be perfectly rational 【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it 【C18】______ the time that it is undertaken, obviously he or she would not do it. 【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far 【C20】______ to suggest that emphasis 【C21】______ "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously 【C22】______ maximize their gains and minimize their losses; that they act not 【C23】______ subconscious drives but from rational preferences, 【C24】______ what they perceive to be 【C25】______ their own best interests. [br] 【C16】
选项
答案
within
解析
本句未有field“领域”一词,所以填within,指这个领域之内。
转载请注明原文地址:https://tihaiku.com/zcyy/3926287.html
相关试题推荐
Thesecurityrationaleisveryimportantforanyscientificortechnologicalend
Whenbuyingclothes,consumersusuallyconsiderhowmuchtheitemcosts,howgoo
Manyconsumeritemsarebeingredesignedaccordingtothenewstandardwhowill
Studentstodayareconsumersofthelatesttechnologygadgetsandsocialmedium
Assomeonewhoresearchesgenerationaldifferences,Ifindoneofthemostfr
Assomeonewhoresearchesgenerationaldifferences,Ifindoneofthemostfr
Assomeonewhoresearchesgenerationaldifferences,Ifindoneofthemostfr
Assomeonewhoresearchesgenerationaldifferences,Ifindoneofthemostfr
Assomeonewhoresearchesgenerationaldifferences,Ifindoneofthemostfr
Assomeonewhoresearchesgenerationaldifferences,Ifindoneofthemostfr
随机试题
Thisisastoryabout______.[br]IntheendLordNorthwood______.A、orderedPa
Asourbosswasawayonabusinesstrip,Iwasaskedto______theweeklystaff
FactsaboutDepressionInanygivenone-year
SevenWaystoCreateaHappyHouseholdEveryfamilyisd
线性范围测定有多种条件需要满足,但除外A.待测标本的浓度范围要足够大B.待测标本
药品储存应实行色标管理,其中不合格药品的色标为A、黄绿色 B、红色
有关使用无菌手套的叙述,不正确的是A.戴无菌手套时,应先将手洗净擦干 B.戴手
给水管网的维护管理,每月应()。A.对铅封、锁链进行一次检查,当有破坏或损坏时
甲向乙借款100万元,并以价值150万元的自由房屋提供抵押担保。但是,该房屋在抵
(2019年真题)根据税收征收管理法律制度的规定,下列关于税务行政复议管辖的表述
最新回复
(
0
)