首页
登录
职称英语
A few years ago, in their search for ways to sell more goods, advertising me
A few years ago, in their search for ways to sell more goods, advertising me
游客
2025-01-21
12
管理
问题
A few years ago, in their search for ways to sell more goods, advertising men hit on a new and controversial
gimmick
. It is a silent, invisible commercial that, the ad men claim, can be rushed past the consumer’s conscious mind and planted in his subconscious — and without the consumer’s knowledge.
Developed by James Vicary, a research man who studies what makes people buy, this technique relies on the psychological principle of subliminal perception. Scientists tell us that many of the sights coming to or eyes are not
consciously
"seen. "We select only a few for conscious"seeing" and ignore the rest. Actually the discarded impressions are recorded in the brain though they are below the
threshold
of consciousness.
There’s little doubt in Vicary’s mind as to the subliminal ad’s effectiveness. His proof can be summed up in just two words: sales increase.
In an unidentified movie house not so long ago, unknown audiences saw a curious film program. At the same time, on the same screen on which the film hero was courting the heroine a subliminal projector was flashing its invisible commercials.
" Get popcorn," ordered the commercial for a reported one three-thousandths of a second every five seconds. It announced" Coca-Cola" at the same speed and frequency to other audiences. At the end of a six weeks trial, popcorn sales had gone up 57 percent, Coke sales 18 percent.
Experimental Films. Inc, says the technique is not new. It began research on subliminal perception in 1954. Experimental Films stresses that its equipment was designed for helping problematic students and treating the mentally ill. At NYU two doctors showed twenty women the projected image of an expressionless face. They told the subjects to watch the face for some change of expression. Then they flashed the word angry on the screen at subliminal speeds. Now the women thought the face looked unpleasant. When the word happy was flashed on the screen instead, the subjects thought the woman’s facial expression looked much more pleasant.
Subliminal techniques, its promoters believe, are good for more than selling popcorn. Perhaps the process can even be used to sell political candidates, by leaving a favorable impression of the candidate in the minds of the electorates subliminally.
How convincing are these invisible commercials? Skeptical psychologists answer that they aren’t anywhere near as effective as the ad men would like to think they are. Nothing has been proven yet scientifically, says a prominent research man. [br] Subliminal ads are invisible because they are shown very______.
选项
A、fast
B、naturally
C、often
D、vaguely
答案
A
解析
根据文中第五段的“Get popcorn,”ordered the commercial for a reported one three—thousandths of a second every five seconds.广告每五秒以三千分之一秒的速度显示广告指令“去买爆米花”。可知,广告显示的速度是非常快的,A项符合题意。B项“自然地”,C项“经常地”,D项“含糊地”,这三项显然和文中表示广告显示的速度不符合。
转载请注明原文地址:https://tihaiku.com/zcyy/3923139.html
相关试题推荐
[originaltext]MydaughterandIhadbeensearchingfortheoriginsofmygr
[originaltext]MydaughterandIhadbeensearchingfortheoriginsofmygr
[originaltext]MydaughterandIhadbeensearchingfortheoriginsofmygr
WhendidIbeginmygenealogyresearch?[br][originaltext]Afterthedeath
WhendidIbeginmygenealogyresearch?[br][originaltext]Afterthedeath
Whatcausedthemudslideaccordingtotheresearchhydrologist?[br][originalt
Whatcausedthemudslideaccordingtotheresearchhydrologist?[br][originalt
Whatcausedthemudslideaccordingtotheresearchhydrologist?[originaltext]Ji
Whatresultdidtheresearchersexpect?A、Theyexpectedtheoverweightdogswould
Whatisthecleartrendtheresearchteamnoted?A、Individualsreceivingpension
随机试题
PartⅡReadingComprehension(SkimmingandScanning)Directions:Inthispart,y
Howlongdoyouthink______tofinishthisurgenttask?A、didittakeyouB、itwil
Theterm"leader"hasbeenusedalmosttothepointof【C1】______,nowbrandi
某高速公路建设项目,业主委托东海监理咨询公司负责该项目的施工监理工作。该公司的副
关于发票的表述中,下列正确的有()。A.专业发票就是专用发票 B.禁止私自印制
商业银行互联网个人贷款业务流程主要包括()四个环节。A.申请 B.风险评估
患儿,男,1岁。腹泻3日,每日4~5次,伴有轻度呕吐,皮肤弹性稍差。给予家长饮食
某人购买了一台电压表,刻度为0~10V,使用说明书中给出它的最大允许误差为±0
患者头痛且空,眩晕耳鸣,腰酸膝软,神疲乏力,滑精,舌红少苔,脉细无力。其证属A.
采用阀式避雷器进行雷电过电压保护时,除了旋转电机外,对不同电压范围、不同系统接地
最新回复
(
0
)