首页
登录
职称英语
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
游客
2025-01-21
25
管理
问题
Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the term "rationality"【C2】______ the traditional economic sense that assumes【C3】______ consumers behave rationally when they carefully consider all alternatives【C4】______ choose those that give them the greatest utility (i. e. , satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on.
"Emotional" motives imply the selection of goods【C8】______ to personal or subjective criteria — the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______ the individual’s own needs as【C14】______ as on past behavioral, social, and learning experiences. What may appear【C15】______ irrational to an outside observer may be perfectly rational【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it【C18】______ the time that it is undertaken, obviously he or she would not do it.【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______ to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C17】
选项
A、When
B、Before
C、If
D、Why
答案
C
解析
结构搭配。本句是虚拟条件句,对现在情况的假设。
转载请注明原文地址:https://tihaiku.com/zcyy/3922410.html
相关试题推荐
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Whatresultdidtheresearchersexpect?A、Theyexpectedtheoverweightdogswould
Whatdoesthespeakersayabouttoday’sconsumers?[originaltext]Luckyforus,c
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
随机试题
Asthesocietyhasrigidsocial______,everyoneknowshisroleinthesociety.A、
[originaltext]W:WhatisthehomeassignmentfromProfessorSmith?Imissedthe
己知一棵度为3的树(一个结点的度是指其子树的数目,树的度是指该树中所有结点的度的
下列选项中,不属于股权投资基金份额持有人的权利的是()。A.参与分配清算后的剩余
按照风险构成要素分类,可将工程施工风险分为( )。A、组织风险 B、经济与管
根据《麻醉药品和精神药品管理条例》,具有销售第二类精神药品资格的零售企业A.凭执
根据某工程项目的各项工作的持续时间和工作之间的逻辑关系,编制的单代号网络计划如下
关于农村产业结构和农业生产结构,下列说法正确的是( )。 A.农村产业结构
江门市鸿兴经贸进出口公司(4407960183)代理鹤山市广利达进出口贸易发展有
下列情形中,评标委员会应当否决的投标有()。A.投标报价低于成本 B.投标文
最新回复
(
0
)