首页
登录
职称英语
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
游客
2025-01-21
8
管理
问题
Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the term "rationality"【C2】______ the traditional economic sense that assumes【C3】______ consumers behave rationally when they carefully consider all alternatives【C4】______ choose those that give them the greatest utility (i. e. , satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on.
"Emotional" motives imply the selection of goods【C8】______ to personal or subjective criteria — the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______ the individual’s own needs as【C14】______ as on past behavioral, social, and learning experiences. What may appear【C15】______ irrational to an outside observer may be perfectly rational【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it【C18】______ the time that it is undertaken, obviously he or she would not do it.【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______ to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C17】
选项
A、When
B、Before
C、If
D、Why
答案
C
解析
结构搭配。本句是虚拟条件句,对现在情况的假设。
转载请注明原文地址:https://tihaiku.com/zcyy/3922410.html
相关试题推荐
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Whatresultdidtheresearchersexpect?A、Theyexpectedtheoverweightdogswould
Whatdoesthespeakersayabouttoday’sconsumers?[originaltext]Luckyforus,c
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
随机试题
PassageOne[br]WhatisthenurseryroomlikeaccordingtoPara.3?Uniform,arti
Oncetheydecidedtohavechildren,MiShelandCarlMeissnertackledthenex
关于措施费中超高施工增加费,下列说法正确的有()。A:单层建筑檐口高度超过30
在其他条件不变的情况下,总体数据的方差越大,估计时所需的样本量()。A.越大
经国务院决定设立的收购国有银行不良贷款,管理和处置因收购国有银行不良贷款形成的资
关于治疗药物监测的意义正确的是A.减少住院费用B.缩短治疗和住院时间C.监测药物
A.核心家庭 B.主干家庭 C.联合家庭 D.单身家庭 E.单亲家庭由两
.从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性:
A.连接两侧同名双尖牙、磨牙颊、舌尖构成的突向下的曲线 B.连接两侧同名磨牙颊
一侧锥体束征阳性考虑什么?双侧锥体束征阳性考虑什么?
最新回复
(
0
)