首页
登录
职称英语
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
游客
2025-01-21
6
管理
问题
Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the term "rationality"【C2】______ the traditional economic sense that assumes【C3】______ consumers behave rationally when they carefully consider all alternatives【C4】______ choose those that give them the greatest utility (i. e. , satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on.
"Emotional" motives imply the selection of goods【C8】______ to personal or subjective criteria — the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______ the individual’s own needs as【C14】______ as on past behavioral, social, and learning experiences. What may appear【C15】______ irrational to an outside observer may be perfectly rational【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it【C18】______ the time that it is undertaken, obviously he or she would not do it.【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______ to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C13】
选项
A、with
B、for
C、on
D、to
答案
C
解析
习惯搭配。参看第六题。
转载请注明原文地址:https://tihaiku.com/zcyy/3922406.html
相关试题推荐
DistinguishedGuests,LadiesandGentlemen,Ontheoccasionoftheopeni
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Howmanytypesofdriverscouldtheself-drivingcardistinguishnow?A、2.B、3.C
Whatdoesthespeakersayabouttoday’sconsumers?[originaltext]Luckyforus,c
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
随机试题
[originaltext]M:Theticketstotonight’sshowingare$5foradultsandhalfth
(1)Doyoueverfeelasthoughyouspendallyourtimeinmeetings?(2)He
Itwastheworsttragedyin【C1】______history,sixtimesmoredeadlythanthe
属于第二级预防的是A.乳腺癌的筛检 B.食品卫生法制定、食物中毒、病人抢救
患儿,6岁。尿频、尿急、尿痛3天,门诊以急性泌尿道感染收入院,目前,护士考虑患儿
2015年1-10月,上海原煤产量约为( )万吨。A.1340 B.
热天可能会使人烦躁不安,对他人采取负面反应,甚至进攻,发生反社会行为,世界上炎热
( )是党和政府全面解决我国社会治安问题的战略方针,是我国社会主义精神文明建设的
(2018年真题)目前,我国每10年进行一次的普查有()。A.基本单位普查
施工现场的临时用电工程检查应()。A.每周一次 B.每月一次 C.每季
最新回复
(
0
)