首页
登录
职称英语
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
游客
2025-01-21
17
管理
问题
Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the term "rationality"【C2】______ the traditional economic sense that assumes【C3】______ consumers behave rationally when they carefully consider all alternatives【C4】______ choose those that give them the greatest utility (i. e. , satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on.
"Emotional" motives imply the selection of goods【C8】______ to personal or subjective criteria — the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______ the individual’s own needs as【C14】______ as on past behavioral, social, and learning experiences. What may appear【C15】______ irrational to an outside observer may be perfectly rational【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it【C18】______ the time that it is undertaken, obviously he or she would not do it.【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______ to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C4】
选项
A、thus
B、hence
C、but
D、and
答案
D
解析
结构搭配。这里的choose和behave是并列关系,主语相同,应该用and连接。
转载请注明原文地址:https://tihaiku.com/zcyy/3922397.html
相关试题推荐
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Whatresultdidtheresearchersexpect?A、Theyexpectedtheoverweightdogswould
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
随机试题
UniversitiesBranchOutA)Asneverbeforeintheirlong
"Ithurtsmemorethanyou",and"Thisisforyourowngood."Thesearethe【
DeborahKenny’s"BorntoRise"TellsStoryofHarlemVillageAcademiesA
某票货物为棉织品,重量吨为184.4吨,容积吨为535.7立方米,目的港为一非基
下列不属于审计标准特点的是()。A.层次性 B.真实性 C.地域性 D.
下列哪项不是急性喉炎的临床表现A、咽部水肿 B、咽部充血 C、局部淋巴结
根据所给图表,文字资料回答:2008年,全国民政事业基本建设完成投资总额为66
确定支出率的营运指标体系,应考虑的因素有( )。 A.根据研究和解决问题的
案例六: 一般资料:求助者,女性,32岁,已婚,本科文化程度,某公司职员。
在填筑高度10m以上的土基时,应设置观测点用于观测()A.土基密实度 B.土
最新回复
(
0
)