首页
登录
职称英语
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
游客
2025-01-21
7
管理
问题
Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the term "rationality"【C2】______ the traditional economic sense that assumes【C3】______ consumers behave rationally when they carefully consider all alternatives【C4】______ choose those that give them the greatest utility (i. e. , satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on.
"Emotional" motives imply the selection of goods【C8】______ to personal or subjective criteria — the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______ the individual’s own needs as【C14】______ as on past behavioral, social, and learning experiences. What may appear【C15】______ irrational to an outside observer may be perfectly rational【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it【C18】______ the time that it is undertaken, obviously he or she would not do it.【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______ to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C2】
选项
A、in
B、at
C、for
D、with
答案
A
解析
习惯搭配。in…sense从……意义上来说。
转载请注明原文地址:https://tihaiku.com/zcyy/3922395.html
相关试题推荐
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Whatdotheresearchersmeanwhentheysaytheoverweightdogs"goforthesure
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
随机试题
ThetemperatureoftheSunisover5000degreesFahrenheitatthesurface,
Manychildrenfirstlearnthevalueofmoneybyreceivinganallowance.The
[originaltext][12]Agooddoseofwillpowerisoftennecessarytoseeany
健康管理师职业定义是()A.从事个体健康的监测、分析、评估以及健康咨询、指导和
金条含金量的多少被称为成色,通常用百分或者千分含量表示。上海黄金交易所规定参加交
下列涉及国家秘密的基础测绘成果数据传递方法中,错误的是()。A.机要邮寄 B.
_____ A.proposal B.project C.th
独立避雷针导通电阻低于(____)mΩ时应进行校核测试。750$;$500$;$
湿地是重要的国土资源和自然资源,与森林、海洋并称为全球3大生态系统。湿地具有保持
概率的运算性质中,下列结论成立的有()。 A.P()=1-P(A) B
最新回复
(
0
)