首页
登录
职称英语
[originaltext] Twenty percent of McDonald’s fast-food sales are outside the U
[originaltext] Twenty percent of McDonald’s fast-food sales are outside the U
游客
2025-01-15
46
管理
问题
Twenty percent of McDonald’s fast-food sales are outside the United States. One areas in which McDonald’s is expanding successfully is Brazil, where 30 million to 40 million middle class people, most living in densely packed cities, provide a concentrated market for a fast-food chain.
There wasn’t much difference between Brazilian and American McDonald’s. The restaurants looked alike. The menu was more or less the same. A white paper bag, with yellow lettering, exactly like the take-out bags used in American McDonald’s, carded several messages about how Brazilians could bring McDonald’s into their lives. However, it seemed McDonald’s Brazilian ad campaign was missing some important points about how fast-food should be marketed in a culture that values large, leisurely lunches.
Brazilians prefer their main meal at midday, often eating at a leisurely pace with business associates. Many firms serve ample lunches to their employees. Other workers take advantages of a two-hour lunch break to go home to eat with the spouse and children. Nor did it make much sense to suggest that children should eat hamburgers for lunch, since most kids attend school for half-day sessions and have lunch at home. The homes of Brazilians who can afford McDonald’s products have cooks and maids to do many of the things that fast-food restaurants do in the United States. The suggestion that McDonald’s products be eaten "while watching your favorite television program" is culturally appropriate, because Brazilians watch TV a lot. However, Brazil’s consuming classes can ask the cook to make a snack when feeling hungry. Indeed much televiewing occurs during the light dinner served when the husband gets home from the office.
Most appropriate to the Brazilian life style was the suggestion to enjoy McDonald’s "on the cook’s day off". Throughout Brazil, Sunday is that day. The Sunday pattern for middle-class families is a trip to the beach, liters of beer, a full midday meal around 3 p.m., and a light evening snack. McDonald’s has found its niche in the Sunday evening meal, when families flock to the fast food restaurant, and it is to this market that its advertising is now appropriately geared.
Questions:
23.Which group of Brazilians are targeted by McDonald’s in Brazil?
24.Which statement is true about the comparison between McDonald’s in United States and Brazil?
25.Which of the following is NOT true about Brazilians?
26.According to the talk. what is McDonald’s supposed to do next?
选项
A、Americanize the restaurants.
B、Increase its advertising coverage to the rich.
C、Focus its niche market on Sunday evening meal.
D、Explore its potential market among teenagers.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3914185.html
相关试题推荐
[originaltext]Everybodylovestheswimmingpool.Buthowcleanisthewater
[originaltext]Everybodylovestheswimmingpool.Buthowcleanisthewater
[originaltext]Now,shouldalibrarybeaquietplacetoreadabookorali
[originaltext]Now,shouldalibrarybeaquietplacetoreadabookorali
[originaltext]Chinahasneverhiddenitsdesiretobecomeamajorforcein
[originaltext]Chinahasneverhiddenitsdesiretobecomeamajorforcein
[originaltext]Chinahasneverhiddenitsdesiretobecomeamajorforcein
[originaltext]Chinahasneverhiddenitsdesiretobecomeamajorforcein
[originaltext]Chinahasneverhiddenitsdesiretobecomeamajorforcein
MississippiisatypicalAmericansouthernstate.[br][originaltext]Nostatee
随机试题
Inthecurrentculturalatmosphere,muchismadeofinterchangeabilitybetwe
水平静载荷试验可用于水平地基和试验桩()的确定A.反力系数 B.摩擦系数 C
课外活动注重学生的实践环节,这体现了课外活动的广泛性。()
下列排斥反应,哪个是以组织病理学可见弥漫性向心性动脉内膜增厚为特征的A.急性排斥
女性,40岁。右乳房外上象限包块4cm×3cm,皮肤略回缩。右腋下可触及两个大小
封闭式基金交易遵从()原则。A:价格优先B:资本优先C:数量优先D:时间优
牙齿固连是指A.乳牙过了替换年龄仍滞留于口腔 B.两牙融合 C.牙齿与骨组织
关于劳务分包管理的叙述,正确的有()。A.劳务分包应实施实名制管理 B.
下面关于髋关节结核说法错误的是A."4"字试验阳性 B.进行髋关节过伸试验时,
建设工程项目实施性施工计划的主要作用有( )。A.确定施工作业的具体安排 B.
最新回复
(
0
)