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  3. After years of fierce lobbying and months of secrecy, Beijing unveiled five m

After years of fierce lobbying and months of secrecy, Beijing unveiled five m

游客2025-01-15  36
问题    After years of fierce lobbying and months of secrecy, Beijing unveiled five mascots for the 2008 Olympics on Friday, opening a marketing blitz that is expected to reap record profits. In an elaborate, nationally televised gala at a Beijing sports arena to mark the 1,000-day countdown until the Games, senior Chinese leaders introduced the mascots—cartoon renditions of a panda, fish, Tibetan antelope, swallow and the Olympic flame, each one the color of one of the Olympic rings. The animals were introduced as Bei Bei, Jing Jing, Huan Huan, Ying Ying and Ni Ni—which, put together, translates to "Beijing welcomes you!"
   A plethora of real and mythic creatures were among the candidates considered by Chinese leaders, Olympic officials and design specialists over the past year. Among those that didn’t make the cut were the dragon and a magical monkey out of Chinese folklore. The choice, the subject of lively media speculation for months, has been a secret since it was finalized three months ago.
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答案     承载着全中国的厚重企盼，北京2008年奥运的5个吉祥物终于除去数月的神秘面纱，在星期五与世界见面了。随之而来的市场攻势有望带来丰厚的经济回报。为庆祝北京奥运倒计时1000天，北京体育馆举行盛大庆典，向全国电视观众直播盛况。中国国家领导人向观众推介了5个吉祥物卡通形象——大熊猫、鱼、藏羚羊、燕子及奥林匹克圣火。5个吉祥物选择5种不同颜色，代表奥林匹克五环；分别名为贝贝、晶晶、欢欢、迎迎和妮妮，连在一起，就是“北京欢迎你”。
   过去几年，中国领导人、奥林匹克官员和设计师曾经考虑过各种存在或不存在的形象作为候选吉祥物；譬如最终落选的中国龙和美猴王。吉祥物形象确定以后，保密长达3个月之久。期间，媒体进行了大量的报道和猜测。
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