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  3. Coca-Cola has been operating internationally for most of its 100 year history

Coca-Cola has been operating internationally for most of its 100 year history

游客2025-01-15  50
问题    Coca-Cola has been operating internationally for most of its 100 year history. Today the company has operations in 160 countries and employs over 400,000 people. The firm’s human resource management (HRM) strategy helps to explain a great deal of its success. In one recent year Coca-Cola transferred more than 300 professional and managerial staff from one country to another under its leadership development program, and the number of international transferees is increasing annually. One senior-level HRM manager explained the company strategy by noting: We recently concluded that our talent base has to be multilingual and multicultural…. To use a sports analogy, you want to be sure that you have a lot of capable and competent bench strength, ready to assume broader responsibilities as they present themselves.
   In preparing for the future, Coca-Cola includes a human resources recruitment forecast in its annual and long-term business strategies. The firm also has selection standards on which management can focus when recruiting and hiring. For example, the company likes applicants who are fluent in more than one language because they can be transferred to other geographic areas where their fluency will help them be part of Coca-Cola’s operation. This multilingual multicultural emphasis starts at the top with the president, Roberto Goizueta, a Cuban-born American who has been chairman for over a decade, and with the 21 members of the board of whom only four are American.
   The firm also has a recruitment program that helps it to identify candidates at the college level. More than just seeking students abroad, Coca-Cola looks for foreign students who are studying in the United States at domestic universities. The students are recruited stateside and then provided with a year’s training before they go back to their home country. Coca-cola also has an internship program for foreign students who are interested in working for the company during school break, either in the United States or back home. These interns are put into groups and assigned a project that requires them to make a presentation to the operations personnel on their project. This presentation must include a discussion of what worked and what did not work. Each individual intern is then evaluated, and management decides the person’s future potential with the company.
   Coca-Cola believes that these approaches are extremely useful in helping the firm to find talent on a global basis. Not only is the company able to develop internal sources, but also the intern program provides a large number of additional individuals who would otherwise end in with other companies. Coca-Cola earns a greater portion of its income and profit overseas than it does in the United States. The company’s human resource management strategy helps to explain how Coke is able to achieve this feat. [br] In paragraph 1, the authors’ primary purpose is______.
选项 A、to illustrate the size of the company
B、to compare Coca-Cola and sports
C、to describe Coca-Cola’s college interns
D、to explain the firm’s international success
答案 D
解析
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