首页
登录
职称英语
The right business name is important. If you choose the wrong one, you might
The right business name is important. If you choose the wrong one, you might
游客
2025-01-14
10
管理
问题
The right business name is important. If you choose the wrong one, you might end up with something that sends all the wrong messages. To be successful, your business name needs to define your identity and say what’s special about what you are offering. Think about the market you want to sell into, and why your customer will prefer to buy YOUR product or service rather than someone else’s. A good business name is one that tells customers what to expect. For example, Early Learning Centre appeals to parents because it tells them that the toys it sells are educational.
Illiterate names have caught on everywhere, that is, names that involve deliberately misspelled words. Kwik-Fit, the company that promises to fit car parts speedily, was one of the first in the UK. The name was the brainchild of Kwik-F it’s chief executive, who, as a schoolboy, earned extra pocket money cleaning ovens. He advertised himself as Kookers Kleaned! Some people grumble about these misspellings, arguing, for example, that children will copy them, but even these purists don’t hesitate to buy an ice cream from Phun Phlavours! These misspellings work because they catch the eye. The trouble is, as more and more are invented, they lose their impact.
But unusual names are not always the most effective. Names like Tie Rack or Body Shop which just say what your company is about can work just as well. They are short, and they have an honest no-nonsense ring to them. Sometimes using a personal name can achieve the same effect: Laura Ashley projects a gentle and elegant image that makes the customer feel comfortable about buying that company’s products.
Consider too the impact your name will have when people hear it or read it. What effect does it have when spoken over the telephone? Snappy Happy Snaps may describe your photographic agency, but it sounds ridiculous over the phone. When your name appears in Yellow Pages or similar directories, usually amongst a hundred others offering a similar service, you want yours to be the one that catches the eye. One trick is to ensure that the first letter of your name appears early in the alphabet. A business in Finland called itself by the meaningless name Quello, simply because there is no letter Q in Finnish, so Quello was the only entry in the directory under that letter!
If you deal with overseas customers, check that your name won’t cause you problems. A good translation agency will help you avpid the trap of choosing a name that means something offensive in another language. There is a famous case of a stick deodorant manufactured by an Asian company who had selected a name which meant something really bad in English. The matter was made worse by the instruction printed on it in English, which read ’Push up bottom’. [br] According to the passage, you can help to make your company name stand out by______.
选项
A、using an initial letter that gets your name in the front of directories
B、making sure the name of your company has an unusual letter in it
C、choosing a short name that people can say easily over the phone
D、putting your advertisement in several different directories
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3911739.html
相关试题推荐
[originaltext]Ididn’tknowIwantedtogointobusiness,butIknewIwanteda
[originaltext]Ididn’tknowIwantedtogointobusiness,butIknewIwanteda
Thereisnotmuchtochoosebetweenmen.Theyareallahotchpotchofgreatn
Recentyearshavebroughtminority-ownedbusinessesintheUnitedStatesunp
Recentyearshavebroughtminority-ownedbusinessesintheUnitedStatesunp
NextmonthalargegroupofBritishbusinesspeoplearegoingtoAmericaon
NextmonthalargegroupofBritishbusinesspeoplearegoingtoAmericaon
NextmonthalargegroupofBritishbusinesspeoplearegoingtoAmericaon
Therightbusinessnameisimportant.Ifyouchoosethewrongone,youmight
Therightbusinessnameisimportant.Ifyouchoosethewrongone,youmight
随机试题
Ifyouhaveneverplantedanything,youwon’tbeabletoknowthepleasureofwa
Shecameoutofthecinema,______.A、laughingandtalkedB、laughedandtalkingC
A.6.25 B.0.4 C.2.5 D.0.5
图示结构,A点的剪力是( )。 A.0 B.P C.2P D.3P
教师在讲课时要求有必要的走动和手势,以增强学生感知的效果,其所依据的感知规律是(
玉屏风颗粒的服用方法是A、开水冲服 B、芦根汤送服 C、米汤送服 D
幼儿的智力发展迅速,布卢姆以18岁为发展最高点假定其智力为100%,则5岁幼儿已
利用生物碱或其盐溶解度不同或特殊功能基分离生物碱。选择以下溶剂或成盐形式可分离A
对于高土壤电阻率地区的接地网,在接地阻抗难以满足要求时,应采取有效的()措施
随着计算机和网络技术的发展,特别是加密技术的进步,开始出现了电子现金这一新的货币
最新回复
(
0
)