首页
登录
职称英语
The right business name is important. If you choose the wrong one, you might
The right business name is important. If you choose the wrong one, you might
游客
2025-01-14
10
管理
问题
The right business name is important. If you choose the wrong one, you might end up with something that sends all the wrong messages. To be successful, your business name needs to define your identity and say what’s special about what you are offering. Think about the market you want to sell into, and why your customer will prefer to buy YOUR product or service rather than someone else’s. A good business name is one that tells customers what to expect. For example, Early Learning Centre appeals to parents because it tells them that the toys it sells are educational.
Illiterate names have caught on everywhere, that is, names that involve deliberately misspelled words. Kwik-Fit, the company that promises to fit car parts speedily, was one of the first in the UK. The name was the brainchild of Kwik-F it’s chief executive, who, as a schoolboy, earned extra pocket money cleaning ovens. He advertised himself as Kookers Kleaned! Some people grumble about these misspellings, arguing, for example, that children will copy them, but even these purists don’t hesitate to buy an ice cream from Phun Phlavours! These misspellings work because they catch the eye. The trouble is, as more and more are invented, they lose their impact.
But unusual names are not always the most effective. Names like Tie Rack or Body Shop which just say what your company is about can work just as well. They are short, and they have an honest no-nonsense ring to them. Sometimes using a personal name can achieve the same effect: Laura Ashley projects a gentle and elegant image that makes the customer feel comfortable about buying that company’s products.
Consider too the impact your name will have when people hear it or read it. What effect does it have when spoken over the telephone? Snappy Happy Snaps may describe your photographic agency, but it sounds ridiculous over the phone. When your name appears in Yellow Pages or similar directories, usually amongst a hundred others offering a similar service, you want yours to be the one that catches the eye. One trick is to ensure that the first letter of your name appears early in the alphabet. A business in Finland called itself by the meaningless name Quello, simply because there is no letter Q in Finnish, so Quello was the only entry in the directory under that letter!
If you deal with overseas customers, check that your name won’t cause you problems. A good translation agency will help you avpid the trap of choosing a name that means something offensive in another language. There is a famous case of a stick deodorant manufactured by an Asian company who had selected a name which meant something really bad in English. The matter was made worse by the instruction printed on it in English, which read ’Push up bottom’. [br] What does the writer think of illiterate names?
选项
A、They are used so much that people don’t notice them.
B、They are bad because children will learn wrong spellings.
C、They are good because people find them amusing.
D、They fail to describe the service or product accurately.
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3911737.html
相关试题推荐
[originaltext]Ididn’tknowIwantedtogointobusiness,butIknewIwanteda
[originaltext]Ididn’tknowIwantedtogointobusiness,butIknewIwanteda
Recentyearshavebroughtminority-ownedbusinessesintheUnitedStatesunp
Recentyearshavebroughtminority-ownedbusinessesintheUnitedStatesunp
Recentyearshavebroughtminority-ownedbusinessesintheUnitedStatesunp
NextmonthalargegroupofBritishbusinesspeoplearegoingtoAmericaon
NextmonthalargegroupofBritishbusinesspeoplearegoingtoAmericaon
NextmonthalargegroupofBritishbusinesspeoplearegoingtoAmericaon
Therightbusinessnameisimportant.Ifyouchoosethewrongone,youmight
Therightbusinessnameisimportant.Ifyouchoosethewrongone,youmight
随机试题
Whatisthe______timeoftheflight?A、departmentB、dependenceC、departureD、de
ShoppinghabitsintheUnitedStateshavechangedgreatlyinthelastquarte
某一试验室需要进行AC-20C沥青混合料(70号A级道路石油沥青)目标配合比试验
下列疾病的呼吸困难特点分别是肺气肿A.吸气性呼吸困难 B.呼气性呼吸困难 C
肾上腺素β型受体阻断剂是A.阿托品 B.维拉帕米 C.普萘洛尔 D.
诊断阳虚证的最主要症状是A、面色淡白 B、口淡不渴 C、大便稀溏 D、无汗
药品所含成分的名称与国家药品标准或者省、自治区、直辖市药品标准规定不符合的是(
普通股股东行使资产收益权时,受到法律和其他方面的条件限制,其中其他方面的限制包括
下列关于具体行政行为效力的说法中,正确的是( )。A.相对人申请行政复议的法律
下列关于一般纳税人与小规模纳税人划分的规定,说法不正确的是( )。A.年应税销
最新回复
(
0
)