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Passage 2 [originaltext]In the past many companies were too much production orie
Passage 2 [originaltext]In the past many companies were too much production orie
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2025-01-12
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问题
Passage 2
In the past many companies were too much production oriented and thought if they have innovative products, success would be an automatic consequence. But this is less and less the case. A new way which is followed by a growing number of companies is a concept of producing exactly to customers’ specification. It is a special challenge for industrial production to design products exactly to the individual needs of a single customer. //
Customer-specific mass production does not only require high demands on the production process. You also need to cooperate and coordinate with partners along the chain. The target is a cooperation with suppliers, other manufacturers, retailers and final customers. Customized individual products means also deliveries of small quantities often in different designs, colors, sizes, properties etc. in short time. This requires efficient communication and information systems within a company and between many different partners.
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答案
过去,许多公司过于以生产为导向,并认为如果拥有创新的产品,那么成功即是必然结果。但是,事实却越来越背离这种想法。越来越多的公司采用的新概念就是生产顾客实际需要的产品。对于工业生产而言,设计符合单个客户个性化需求的产品是特别的挑战。//
满足客户个性化需求的大规模生产不仅对生产过程提出高要求。还要与产业链中的合作者合作与协调。目标是与供应商、其他制造商、零售商和终端客户进行合作。生产满足客户个性化需求的产品也意味着生产设计、颜色、尺寸、性质等不相同的小批量产品。这就需要在公司内部和许多不同合作者之间进行有效的沟通和信息系统。
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