首页
登录
职称英语
【1】 [br] 【10】 [originaltext] Just outside its wooded headquarters campus, McD
【1】 [br] 【10】 [originaltext] Just outside its wooded headquarters campus, McD
游客
2025-01-10
27
管理
问题
【1】 [br] 【10】
Just outside its wooded headquarters campus, McDonald’s Corp. is offering sneak previews of its fast-food future.
Now playing at its new flagship restaurant: Digital-media kiosks for burning CDs, downloading cell-phone ring tones and printing photos. Dozens of plasma-screen TVs. Wi-Fi Internet access. New chicken sandwiches. Double-lane drivethrus. And an adjoining McCafe with gourmet coffees, fancy pastries and a fireplace.
Coming soon: Other menu items and concepts not yet released to a general audience.
Don’t expect Starbucks-like makeovers like this one at the 13,600 U.S. McDonald’s, or 30,000-plus worldwide; the Oak Brook restaurant, which opened late last month, doubles as public restaurant and test site. But the world’s largest restaurant chain is tinkering with various possibilities in technology and design to try to ensure it is a hangout of choice in the future.
"It’s unlikely you’ll see this exact restaurant replicated," McDonald’s spokesman Bill Whitman said. "But you will see elements of this restaurant in some of our new construction. It’s all about keeping our restaurants more relevant for our customers." McDonald’s has undergone an image change in more ways than one since a time 2.5 years ago when its sales and reputation were sagging amid complaints about its service and food. Despite inconsistent results in some large European countries, that McSlump is no longer: Same-store sales have increased for 25 straight months in the key U.S. market.
The company reported first-quarter operating income was up 6 percent to $910 million and revenue rose 9 percent to$4.8 billion over the same time last year. Its stock price nearly tripled over a two-year period, hitting a four-year high of$34.56 per share in March, but has since settled around $29.
Snazzier new restaurants are part of the makeover; about 1,000, mostly older U.S. McDonald’s have been either renovated or rebuilt since 2002. Contributing more to the sales resurgence, though, have been longer hours, accepting credit and debit cards, the high-powered "I’m lovin’ it" marketing campaign and pricier new food items.
Some of the additions, such as salads, white-meat chicken nuggets and fruit options with Happy Meals, have served the dual purpose of enabling the company to state a commitment to a healthier, balanced menu while bringing in new customers who aren’t there for the hamburgers.
McDonald’s now hopes to attract more patrons with amenities that might entice them to come in and stay awhile.
Analyst Peter Jankovskis thinks the extra investments to try to make McDonald’s restaurants hangouts are worthwhile, noting that they. have worked not only at Starbucks but at Panera Bread and other chains.
"It used to be that a chance to eat burgers and fries with your friends was enough," said Jankovskis, director of research at Oakbrook Investments in nearby Lisle, which owns a million shares of McDonald’s stock. "Now it takes a little bit more than that."
选项
答案
worthwhile
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3906613.html
相关试题推荐
【1】[br]【9】[originaltext]Justoutsideitswoodedheadquarterscampus,McDo
【1】[br]【8】[originaltext]Justoutsideitswoodedheadquarterscampus,McDo
【1】[br]【7】[originaltext]Justoutsideitswoodedheadquarterscampus,McDo
【1】[br]【3】[originaltext]Justoutsideitswoodedheadquarterscampus,McDo
【1】[br]【2】[originaltext]Justoutsideitswoodedheadquarterscampus,McDo
WhatisthefavoritedrinkinIreland?[br][originaltext]VoiceOne:Mayoi
WhatisthefavoritedrinkinIreland?[originaltext]VoiceOne:Mayoisone
Whichofthefollowingistrue?[br][originaltext]Jackie:Andrew,How’syourt
Whichofthefollowingistrue?[br][originaltext]Jackie:Andrew,How’syourt
Whichofthefollowingistrue?[originaltext]Jackie:Andrew,How’syourtoothac
随机试题
人们自杀的原因分类很多,例如失败、暴怒、需要关注、压力等。Themotivesforsuicidecanbecategorizedintoare
Britainwasawealthycountry.Therewereafewveryrichpeoplewhoreceive
Acoupleofyearsago,thedigitaldivide—generallydefinedastheschism
Doctor:______Patient:I’vecaughtabadcoldandgotasourthroat.A、Doyouh
Ascientificdiscoveryisoftenmade【C1】______beforesomeoneisabletopu
WhichofthefollowingwordscanNOTbeusedtocomplete"Hewaslaughingandsh
Forthispart,youareallowed30minutestowriteashortessayentitledPreser
标准的实施是指()地贯彻执行标准的活动。A.有目标 B.有组织 C.有计划
反映证券价格变化趋势的直线称为()。A.渐变线 B.走势线 C.趋势线
患者因患慢性阿米巴痢疾灌肠治疗时,下列护理措施哪项是错误的A.在晚间睡眠前灌入
最新回复
(
0
)