首页
登录
职称英语
Some people claim that advertisers perform a useful service to the community.
Some people claim that advertisers perform a useful service to the community.
游客
2025-01-08
4
管理
问题
Some people claim that advertisers perform a useful service to the community. How far do you agree or disagree with these people? Write an essay of about 400 words, commenting and expressing your views on the topic:
ADVERTISING IS USEFULL
In the first part of your writing you should present your thesis statement, and in the second part you should support the thesis statement with appropriate details. In the last part you should bring what you have written to a natural conclusion or a summary.
Marks will be awarded for content, organization, grammar and appropriacy. Failure to follow the above instructions may result in a loss of marks.
Write your composition on ANSWER SHEET FOUR.
选项
答案
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to re- sent them because they have a flair for self-promotion and because they have so much money to throw around. "It’s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes? After all, it’s the consumer who pays..."
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea ff we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing-machine, it is more than likely you would obtain details regarding performance, price, etc. from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a news- paper would be like without advertisements. Would you enjoy gazing at blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily pa- per, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a news- paper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads" which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" columns; but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3903673.html
相关试题推荐
Nowadaysmanypeople,esp.kids,preferfastfood.Whatdoyouthinkofthis
Ordinarypeople’slivesaregovernedbyformsandnoticefromthemoment
Ordinarypeople’slivesaregovernedbyformsandnoticefromthemoment
Ordinarypeople’slivesaregovernedbyformsandnoticefromthemoment
Ordinarypeople’slivesaregovernedbyformsandnoticefromthemoment
Ordinarypeople’slivesaregovernedbyformsandnoticefromthemoment
Ordinarypeople’slivesaregovernedbyformsandnoticefromthemoment
Theverywordofnetworkschangespeople’slifeagreatdealandintheworl
Aspeopleage,theircellsbecomelessefficientandlessablereplacedamage
Aspeopleage,theircellsbecomelessefficientandlessablereplacedamage
随机试题
Whatdoestheeggstandfor?[originaltext]Doyouknowhowthecustomofco
师生关系体系及其层次是怎样的?
耐水性材料的软化系数大于( )。A.0.6 B.0.75 C.0.85
可控制的生理性移动是A.呼吸 B.心脏跳动 C.胃肠蠕动 D.痉挛 E.
易先生,有吸烟史20年,每天一包烟,近期被查出患有舌癌。张某囡连续吸5包香烟后诱
以下对根管治疗的适应证描述有误的是A.需进行桩冠修复的冠折牙 B.牙根纵裂的患
多毛细胞白血病特征性细胞化学染色为A.POX阳性B.NAP阳性C.TRAP阳性D
表l:1901年至1986年获诺贝尔奖5人以上的18个国家
(2019年、2018年真题)某企业由于预付账款业务不多,不单独设置“预付账款”
施工企业对新结构、新材料的试验费属于( )。A.材料费 B.检验试验费 C
最新回复
(
0
)