2. 职称英语
  3. Nowadays there are an increasing number of advertisements on TV and some of

Nowadays there are an increasing number of advertisements on TV and some of

游客2025-01-05  11
问题     Nowadays there are an increasing number of advertisements on TV and some of them are unfortunately misleading. Some people hold that the government should take measures to restrict what is included in these advertisements because the consumer has the right to be correctly informed. Write an essay of about 400 words on the topic given below.
    SHOULD AN ADVERTISEMENT BE CENSORED BY THE GOVERNMENT?
   In the first part of your writing you should present your thesis statement, and in the second part you should support the thesis statement with appropriate details. In the last part you should bring what you have written to a natural conclusion or a summary.
   Marks will be awarded for content, organization, grammar and appropriacy. Failure to follow the above instructions may result in a loss of marks.
   Write your composition on ANSWER SHEET FOUR.
选项
答案    At present, TV programs are replete with all kinds of advertisements where there is a great deal of seemingly true information. As many other consumers, I think the government has the responsibility to censor these advertisements so that we can have the reliable information on which to base our decision when making a purchase.
   It is a sad yet hard fact that a considerable number of advertisements nowadays carry deliberately misleading information. They tend to exaggerate the selling points of their products in order to attract more consumers. For example, in its advertisement, one of the Walkman manufacturers promises its customers excellence in English listening comprehension within 30 days. When seeing this, most people will take for granted that with the help of the Walkman advertised they will be able to be at home in English listening comprehension with 30 short days. But they are wrong! 30 days here may be interpreted as 720 hours. In other words, with this brand of Walkman you can expect to solve your problem in listening comprehension if you keep practicing 2 hours a day for one year. This is of course not what most of the buyers hope for when they decide to make the purchase. It is by this kind of misleading information conveyed in an ad that we are cajoled into paying an unreasonably high price for a product that is not what it is claimed to be.
   Examples of this kind are too numerous to cite. The seriousness of the situation demands that the government take measures to regulate the contents of business advertisements. First, some special agencies or organizations should be set up to impose rigid censorship on the advertisements before they are allowed to be put on television or newspapers. If so, manufacturers as well as their advertisers would be forced to discipline themselves and present a true picture of their products to their potential customers. Second, some watchdog committees are advised to be established so that if some businesses include deceptive information in the ad they are duly punished and their mistakes put right. Third, the government should strictly forbid the news people to advertise a company and its products or services in the name of a news release. Such measures, if adopted, would not only protect ordinary people from deceit and harm, but would also help make advertisements a beneficial source of information for the general public．
解析    文章引言部分首先对题目中提供的背景材料进行改写，紧接着明确表明自己的观点(As many other consumers，I think the government has the responsibility to censor these advertisements  so that we can have the reliable information on which to base our decision when making a purchase．)。这句话是全文的主题思想。     第二部分指出现在的许多广告中确实存在许多故意误导人的信息，作者主要通过举例说明他的观点。
   第三部分开始，作者通过一句话(Examples of this kind are too numerous to mention．)很好地实现了两个段落之间的过渡，同时指出问题严重需要政府出面规范广告的内容，并且就政府如何审查广告的内容提出了自己的建议。
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