首页
登录
职称英语
The road from Mildura to Merbein, in north-west Victoria, is a sad sight. Many
The road from Mildura to Merbein, in north-west Victoria, is a sad sight. Many
游客
2024-12-31
32
管理
问题
The road from Mildura to Merbein, in north-west Victoria, is a sad sight. Many of its farms are covered with wine grapes, dying on the vines. Farmers planted the vines hoping to cash in on the seemingly endless boom in Australian wine. But in 2007 the boom turned to bust, forcing many farmers to walk away from grapes and land they cannot sell.
Over the past 15 years Australia’s wine industry has been one of its great success stories. Export revenues last year reached A$3 billion ($2.4 billion), four times the figure from 1997. Britain, America and Canada, among the most competitive markets for wine, are Australia’s three biggest customers. But the suffering in places like Mildura and nearby Remark in South Australia is a sign that the industry fell victim to its own success.
Flushed with a growing demand for Australian wines, a grape shortage, and soaring grape prices, growers rushed to plant more vines in the late 1990s. In 1998 they put in a record 16,000 new hectares, double the new plantings two years earlier. In 2005 Australia produced almost 2 million tons of wine grapes, a quarter more than analysts say its markets can absorb.
Then came Australia’s worst drought in a century. Mildum and Renmark are surrounded by desert, and fruit farms and vineyards survive only with irrigation from the Murray River, the lifeblood of Australia’s agriculture. Smaller firms, which supply the big winemakers with some of their grapes, faced a double whammy: falling grape prices and cuts to irrigation water. Stephen Strachan, chief executive of the Winemakers’ Federation of Australia, reckons the drought was a turning point, even a tragic one in some cases, in forcing the industry back to "sustainable levels". The planting rush has ended. The 3,600 hectares of new vines planted in 2006 almost equaled the 3,400 hectares of vines ripped out of the ground that year.
The drought has also led to much soul-searching among Australia’s 2,000 wine producers about how the industry can recapture its reputation for quality wines. There is now stiff competition in the mid-market from other New World producers, .notably New Zealand, where the wine industry is booming. Much Australian wine during the grape glut found its way onto the world market as bulk or "commodity" wine, sold at low prices or even at a loss. This harmed Australia’s reputation among consumers. Australian producers now face the task of earning a reputation for quality rather than quantity. The appreciation of the Australian dollar, which makes Australian wines more expensive overseas, has brought a new urgency to the job.
Historically, many Australian winemakers have derided the French approach to making wine, especially the idea that the finest wines come only from a terroir—the union of climate and soil characteristic of each place. Australian producers instead pride themselves on what they regard as a less snooty and more democratic approach: blending grapes from different regions to achieve a consistent wine. But some are now asking whether marketing an Australian wine’s locality, as much as its grape variety, might work better.
Some smaller producers are already doing just that. In Margaret River in Western Australia, for example, small winemakers produce 3% of the country’s production, mainly at the high end of the market, and independently of the big companies that predominate in eastern Australia. Denis Horgan, the owner of Leeuwin Estate, raves about the region’s soil and climate, and prides himself on Leeuwin’s high-quality wines, which sell for as much as A$95 a bottle. Steve Webber, the winemaker at De Bortoli, a family winery in the Yarra Valley of Victoria, argues that Australia can no longer hope to compete on price alone. "We have to be making more interesting wines, and we have to look more to our regions, as the French do," he says.
Australia’s 2008 grape harvest is expected to be back down to 1.6 million tons. Grapes are once again in short supply, and prices are rising modestly. But only the foolhardy would take this as a chance to make a killing, and start planting again. [br] The drought has all of the following influences EXCEPT
选项
A、forcing the industry back to "sustainable levels".
B、leading to appreciation of the Australian dollar.
C、ending the vines planting rush in Australia.
D、making the wine producers reflect on quality.
答案
B
解析
选项A、C在第4段段末直接提及;选项D在第5段段首提及;而选项B所提到的澳元的升值出现在第5段最后一句,文中并未提及是这次干旱造成的,因此选B。
转载请注明原文地址:https://tihaiku.com/zcyy/3892236.html
相关试题推荐
TheroadfromMilduratoMerbein,innorth-westVictoria,isasadsight.Many
TheroadfromMilduratoMerbein,innorth-westVictoria,isasadsight.Many
TheroadfromMilduratoMerbein,innorth-westVictoria,isasadsight.Many
ThelongestreigninBritishhistorywas______.A、QueenVictoriaB、QueenElizabet
It’sbeendescribedasoneofthegreatestVictoriangothichorrorstorieso
It’sbeendescribedasoneofthegreatestVictoriangothichorrorstorieso
NewZealandissituatedabout1,500km______.A、north-westofAustraliaB、south-e
Theworld’slargestfreshwaterlakeisLakeA、Superior.B、Ontario.C、Victoria.D、
TheroadfromMilduratoMerbein,innorth-westVictoria,isasadsight.Ma
TheroadfromMilduratoMerbein,innorth-westVictoria,isasadsight.Ma
随机试题
Ihaveworkedwithsomanypeopleovertheyearsthathavemademewonderho
[originaltext]AtsixteenHenryVincentwasseparatedfromhisfamilyasar
在市场竞争策略中,成本领先战略的优势包括()。A:对供应商有较强的讨价还价能力
按急救顺序对机械性损伤患者最先采取的措施是A.包扎伤口 B.固定和搬运 C.
某高速公路一座特大桥要跨越一条天然河道。试问,下列可供选择的桥位方案中,何项方案
(2016年真题)根据《刑法》规定,有数个量刑幅度,应当在法定量刑幅度的下一个量
甲公司对市场监督管理局作出的吊销其营业执照的决定不服,引发争议。下列关于甲公司解
下列有关营运资金的等式中正确的是()。A.营运资金=流动资产-流动负债 B.
(2018年真题)行政复议机关受理行政复议申请,不得向申请人收取任何费用。()
材料采购招标中,投标报价与分项报价的合价不一致,应以( )为准。A.投标报价
最新回复
(
0
)