首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2024-12-14
16
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M10】
选项
答案
in一from
解析
词汇错误。separate from是固定搭配.意思为“分离,分开”。此句的意思为“市场专家们也清楚,要把广告、促销和其他沟通交流方式与销售努力分开是很困难的。”
转载请注明原文地址:https://tihaiku.com/zcyy/3874623.html
相关试题推荐
Vibrationsinthegroundareapoorlyunderstoodbutprobablywidespreadmea
Vibrationsinthegroundareapoorlyunderstoodbutprobablywidespreadmea
Vibrationsinthegroundareapoorlyunderstoodbutprobablywidespreadmea
Vibrationsinthegroundareapoorlyunderstoodbutprobablywidespreadmea
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
随机试题
MarkTwainwasbornduringtheperiodoftheIndustrialRevolution.[br]MarkTw
钢材按照()一般可分为软钢和硬钢。这是根据它们是否存在屈服点划分的,由于硬钢无
中医的主要治疗方法有()A.中药 B.针灸 C.推拿按摩 D.拔罐 E
健康成人白细胞正常值是A. B. C. D. E.
关于真空采血法的叙述,错误的是A.根据实验要求选择相应的真空采血管B.容易发生溶
甲房地产经纪公司(以下简称甲公司)是一家知名的房地产经纪机构,吴某是甲公司的房地
基层员工绩效考核中实际操作考核的内容不包括()。A:转正定级考试 B:个性考核
《物业管理条例》的总则部分,对()等作了规定。A:立法目的 B:调整对象和适用
根据《中国人民银行法》的规定,下列不属于中国人民银行职能的是()。A.制定和执
除法定用工形式外,还有一些特殊人员的使用。以下不属于特殊人员中超龄人员的情形是(
最新回复
(
0
)