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  3. In the 1990s, Microsoft Internet Explorer battled Netscape Navigator in the

In the 1990s, Microsoft Internet Explorer battled Netscape Navigator in the

游客2024-11-25  9
问题     In the 1990s, Microsoft Internet Explorer battled Netscape Navigator in the great Web browser wars. In the 2000s, Google and Yahoo locked horns over Internet search. Today, the latest high-stakes tech conflict is between Apple’s iPhone and Google’s Android mobile operating system for supremacy in the smart phone market.
    Each of these clashes defined an era of Internet history. Apple vs. Android is no different. The struggle for Internet advantage is shifting to the mobile realm, and iPhone and Android have surged to the front of the pack with diametrically opposed business models. Neither of these players will be vanquished anytime soon but the company that gains the upper-hand will be best-positioned to take advantage of the massive structural shift from desktop PCs to smart phones and tablets.
    Apple and Google realize how huge the stakes are in this fight. Apple’s late CEO Steve Jobs revolutionized the mobile phone market with the iPhone, and he was furious when Google launched Android, because he was convinced it ripped off features from the iPhone. Google, meanwhile, has poured millions of dollars into developing Android, and billions more bolstering its intellectual property position by buying Motorola Mobility for $12.5 billion.
    This "smartphone showdown" is important because Apple and Google are advancing radically different business models to the fight. This is bigger than just a commercial clash between two tech titans. It’s a war between two fundamentally different visions for the future of computing, described in simplistic terms as "closed" vs. "open. " Apple’s model is end-to-end control over the iPhone process, from hardware to software to the mobile applications that it must approve for sale in the App Store. Google’s model has been to distribute the Android system for free to the developer community at large, and let a thousand flowers bloom.
    Each company has been successful with its respective strategy: Apple makes $1 billion per month on iPhone sales, and the device is considered the gold standard for smart phone design. Android, meanwhile, generates vastly less revenue per unit sold, but has racked up massive market-share gains, growing to lead the global mobile OS space in just 5 years.
    Speaking at an event in New York City earlier this week, Google executive chairman Eric Schmidt did not mince words describing the intensity of the showdown, and what he characterized as its benefits to consumers. "The Android-Apple platform fight is the defining fight in the industry today," Schmidt said at an event hosted by AIIThingsD co-executive editors Kara Swisher and Walt Mossberg. "We’ve not seen platform fights at this scale," he added. "The beneficiary is you guys.
    Prices are dropping rapidly. That’s a wonderful value proposition. "
    This battle may have "wonderful" consequences for consumers, but it hasn’t been pleasant for the combatants. In addition to cutthroat competition in the marketplace, Apple has been slugging it out in courtrooms around the world over intellectual property with Google’s hardware partners. Apple’s global patent offensive against Samsung, HTC, and other Google partners is really a proxy fight against Android.
    Top executives at both Apple and Google insist they would prefer not to engage in such expensive and drawn-out patent litigation, but at least in Apple’s case, the company feels it has no choice but to defend its flagship product. Last spring, Apple CEO Tim Cook declared that he’s "always hated litigation" but said that it’s his job to protect Apple’s inventions. For his part, Schmidt told the New York audience that, "These patent wars are death," and described the patent arms race as "bad for innovation. It eliminates choices. "
    That view was backed up in the latest installment of The New York Times iEconomy series. "The marketplace for new ideas has been corrupted by software patents used as destructive weapons," the story’s authors wrote, noting that last year, for the first time, Apple and Google spent more on patent litigation and intellectual property than on research and development, a striking fact that illustrates how incentives have deviated in the tech industry. Elsewhere in the article, a former Apple executive confirmed that in the case of the company’s 2010 lawsuit against HTC, a key Android partner, "Google was the enemy, the real target. "
    Could Apple and Google finally be growing weary of the patent wars? There are the faintest glimmers of hope. Google CEO Larry Page and Apple’s Cook have been holding back-channel discussions "about a range of intellectual property matters, including the ongoing mobile patent disputes between the companies," Reuters reported. It’s encouraging to see these two tech titans talking, because consumers want to see these firms compete in the marketplace, not bicker in courtrooms. As the battle for smartphone supremacy rages between Apple and Google, may the best products win—not the company with the best patent lawyers. [br] What does "incentives have deviated in the tech industry" in Paragraph Nine mean?
选项 A、Those who work in the tech industry feel less motivated than before.
B、Tech titans such as Apple and Google are shifting their focus from innovation.
C、Tech companies such as Samsung and HTC are gaining strength in the industry.
D、The corporate culture of the tech industry has undergone subtle changes.
答案 B
解析 语义题。 根据第九段第二句可知，最新一期的《纽约时报》中的一篇文章重申了互联网巨头热衷于专利诉讼的不利影响，该文章的作者指出，去年苹果和谷歌在专利诉讼和知识产权上投入的资金首次超过了研发资金，这个惊人的事实表明在科技产业中，发展动因是如何(从研发上)偏离的。由此可知，[B]“苹果公司和谷歌公司这样的科技巨头正将重心从研发上转移”最能解释“incentiveshave deviated in the tech industry”的意思，故选[B]，同时排除[C]。根据文章无法推断出互联网行业的从业人员没有以前有动力了，故排除[A]；这里的“偏离”指的是公司策略和重心的转移，作者暗指这种偏离是错误的，不能据此推断出整个行业的企业文化也在发生微妙变化，故排除[D]。
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