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[originaltext]Now, listen to Part Two of the interview.M: So—but one of the co
[originaltext]Now, listen to Part Two of the interview.M: So—but one of the co
游客
2024-11-22
17
管理
问题
Now, listen to Part Two of the interview.
M: So—but one of the concerns is, is that is this particular period of Apple any different than some of the challenges that Steve Jobs might have gone through or kind of a pre-Steve Jobs passing Apple might have gone through?
W: I think that’s a really good question. And the challenges that Apple are going through are, a lot of them are big company challenges.(6)This is a company that has grown for—really rapidly for—in a very short amount of time and it’s facing big company issues that Steve Jobs himself would have faced had he been around. The fact that it’s going through this leadership transition just makes the challenges even more difficult for Apple to grapple with.
M: So, speaking of that leadership, what’s Tim Cook like as a leader? You describe him as almost the polar opposite personality-wise of Steve Jobs. Is he in a position to lead Apple to that kind of next disruption in technology that they have become so famous for?
W:(7)I think if you’re talking about profits and revenues and as a business, he’s a great businessman. But Steve Jobs embodied this combination, this rare combination of vision and the power of persuasion, which, together, helped Apple disrupt industry after industry with these great products, and there is nobody there right now who has both.
M: When you look back at the Apple stocks, somebody’s going to say, well, what’s so haunted about this empire? In the past 12 months, they have done probably 25 percent improvement. So, clearly, the market thinks that there is something still worth investing in, in for Apple, right?
W: Well, I think, you know, the market is an emotional seesaw, but I think it’s doing better.(8)There was a lot of concern a little while ago, and now it’s coming back up again. But my story isn’t about the stock market or how Apple is doing from a day-to-day standpoint. It’s about the long-term vision. And from that standpoint, I think what I saw is Apple grappling with the loss of this man around whom their current vision is based on. And the market is changing rapidly.(9)And they need to find a new vision for the company post-Steve Jobs. And I’m not sure that they’re doing that. And so I feel like, in this period of time that I have been looking at, they’re lost a little bit.
M: OK. So, one of the chapters that you had in there that was interesting to me is all of the events around the Apple factory, which makes most of the Apple products that people are holding. There was a rash of suicides and Apple had to sort of deal with this problem. For an Apple consumer today, have those problems been resolved? Is it any better?
W:(10-1)I think the problem is hugely complex, and a lot of it is beyond Apple’s control, and I do spend a fair amount of time—I went to the factory gates and talked to factory workers. And, you know, one of the things I discovered is how complex it is.(10-2)And I’m not sure that it’s something that Apple can resolve. It will be something that will keep impacting the company. And that’s just their reality, and it’s a risk for them.
M: All right, Yukari Kane. The name of the book is "Haunted Empire-, Apple After Steve Jobs. "Thanks so much.
W: Thank you.
This is the end of Part Two of the interview.
Questions 6 to 10 are based on what you have just heard.
6. What do we know about Apple Company according to Yukari Kane?
7. Which of the following BEST describes Tim Cook as a leader?
8. What does Yukari Kane say about Apple stocks?
9. What does Yukari Kane say about the company post-Steve Jobs?
10. What does Yukari Kane say about the suicide problem in Apple factory?
选项
A、It has grown for a long time.
B、It has gone through leadership transition.
C、It is facing big company issues.
D、It would go well if Steve Jobs were alive.
答案
C
解析
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