首页
登录
职称英语
Since the dawn of e-mail, using sarcasm in digital communication has created
Since the dawn of e-mail, using sarcasm in digital communication has created
游客
2024-11-22
22
管理
问题
Since the dawn of e-mail, using sarcasm in digital communication has created strife and confusion between friends, colleagues and romantic partners. Sarcasm, after all, is best conveyed using tone of voice, a wink or a nudge.
Now, as more people are sharing their opinions with casual acquaintances and strangers on social-media sites like Twitter and Facebook—rather than in private text messages to people who know their senses of humor—the sarcasm disconnect is even greater.
"My work e-mail is down. I’m devastated," or, "because that was so much fun the last time we did it," could mean completely different things to different readers. The confusion has driven some people to create special symbols and characters to clearly mark their snark.
And woe is the data miner who has the challenge of determining what is sarcasm and what isn’t. Defined as stating the opposite of what is truly meant, sarcasm is proving to be an obstacle for the academics and marketers who create computer programs to analyze massive pools of online chatters to gauge public opinions about products and politicians.
" Sarcasm is one of the toughest problems in computing," says Shrikanth Narayanan, a professor of computer science, linguistics and psychology at the University of Southern California.
Computer programming follows strict rules, while natural language, particularly the inside-joke culture of the Web, doesn’t.
That is the hurdle faced by USC’s Annenberg Innovation Lab, an interdisciplinary center that brings together social and computer scientists. The lab’s "Twitter Sentiment Analysis" project unites linguists, sociologists and computer scientists to try to build a modern-day lexicon for computers to read and interpret huge chunks of data provided by the millions of people who share their opinions online. The scientists at the lab have been using the political season to try to teach a computer to better understand the true sentiment behind tweets.
" If we can crack through political sarcasm, everything else will be easier," says Jonathan Taplin, a onetime film producer, Bob Dylan tour manager and investment banker who now runs the Annenberg lab, which is sponsored by IBM, DirecTV, Warner Bros, and other companies.
All data-mining services—or "online sentiment listeners," as they are sometimes called—rely on a combination of natural-language computer programming and human analysts.
Sentiment listeners and computers are trained to look for cues and symbols such as exclamation marks or emoticons—keyboard characters that, when typed together, convey smiles, winks or other expressions.
Looking to punctuation and other symbols to signal earnestness can be misleading, says Kate Paulin, the director of the insights and planning department at digital marketing agency 360i. Ms. Paulin says working for brands such as Coca-Cola has taught her that little can be taken at smiley-face value.
Teens and tweeters use emoticons sarcastically, she says. And a single exclamation mark—as opposed to multiple marks—may actually convey a lack of enthusiasm, she says.
Lovers of sarcasm who like to tweet are taking matters in their own keyboards. Aliza Licht, the senior vice president of global communications for Donna Karan LLC, who was " devastated" to lose her work e-mail on Tuesday, calls sarcasm "a religion. "Yet, as the hand that controls all of the fashion label’s social outreach—and the popular @ dkny twitter feed—she needs to be sure not to ruffle feathers with her humor.
So she invented a short, twitter-friendly sign to denote sarcasm—"(*S)"—and uses it to let her followers know when her tongue is in cheek, such as with her tweet about losing e-mail. "We can’t read tonality in text, and it’s a problem," she says.
When his best friend failed to recognize his use of sarcasm in e-mails about 10 years ago, Doug Sak, an accountant in Washington Township, Mich. , saw a market: He since has created the "SarcMark," an upside-down lowercase E with a dot in the center, helpful for things that might actually not have been " so much fun the last time we did it. " He says he is approaching phone carriers to try to get them to include the symbol in their fonts. [br] The sarcasm could most probably be used among______.
选项
A、friends and co-workers
B、linguists and sociologists
C、computer scientists
D、human analysts
答案
A
解析
事实细节题。根据第一段中的...using sarcasm in digital communication has created strife andconfusion between friends,colleagues and romantic partners.可知,在数字交流时代使用讽刺语给朋友、同事以及爱人之间带来了冲突与困惑,由此可知,讽刺语最常在朋友、同事和爱人之间使用,故[A]正确。第七段提到了linguists,sociologists and computer scientists,第九段提到了human analysts,但他们是研究sarcasm现象的专家,并不是sarcasm的常用者,故均排除。
转载请注明原文地址:https://tihaiku.com/zcyy/3856469.html
相关试题推荐
Communicationinaforeignlanguagemustinvolvebothteachersandpupilsu
Communicationinaforeignlanguagemustinvolvebothteachersandpupilsu
Communicationinaforeignlanguagemustinvolvebothteachersandpupilsu
Communicationinaforeignlanguagemustinvolvebothteachersandpupilsu
Communicationinaforeignlanguagemustinvolvebothteachersandpupilsu
Communicationinaforeignlanguagemustinvolvebothteachersandpupilsu
TeachingMethodsforEffectiveCommunicationI.Introduction:some
TeachingMethodsforEffectiveCommunicationI.Introduction:some
TeachingMethodsforEffectiveCommunicationI.Introduction:some
TeachingMethodsforEffectiveCommunicationI.Introduction:some
随机试题
Whatisthemaintopicofthetalk?[br][originaltext]Isyourfamilyinter
民间禁忌(folktaboo)是人类社会普遍存在的文化现象。在中国,饮食、婚嫁、居住、社交等方面都有禁忌。有些禁忌有利于人际交往,应该提倡和发扬。比如
【B1】[br]【B3】[audioFiles]audio_eufz20076_007(20091)[/audioFiles]aware
Lettytheoldladylivedina"SingleRoomOccupancy"hotelapprovedbythe
初中溶解平衡学得不好,到了高中由于理解力增强,对化学平衡理解很深,从而促进了溶解
患者男性,32岁。3周内有野外工作史,5天前突起寒战高热,伴头痛、颜面潮红,体查
根据宪法和法律,下列有关国家机构职权的表述中哪些是错误的? A.全国人民代表大
A.酸枣仁 B.朱砂 C.磁石 D.远志 E.合欢皮治忿怒忧郁,心神不安
下图为挡土墙地板扬压力示意图,图中的Ps是指()。 A.浮托力 B
防水卷材的温度稳定性常用()指标表示。A.拉伸强度 B.脆性温度 C.
最新回复
(
0
)