2. 职称英语
  3. Resale Price Maintenance is the name used when a retailer is compelled to s

Resale Price Maintenance is the name used when a retailer is compelled to s

游客2024-11-12  11
问题     Resale Price Maintenance is the name used when a retailer is
compelled to sell at a price fixed by the manufacturer instead of
choosing for himself how much to add on to the wholesale price he
pays for his supplies. This practice is associated to the sale of【S1】______
"branded" goods, which now form a very considerate proportion of【S2】______
consumers’ purchases and it has led to a great deal of controversy.
    Generally such articles are packed and advertised by the
manufacturers, who tries to create a special image in the minds of【S3】______
possible purchasers—an image made up of the look of the article,
its use, its price, or everything else that might lead purchasers to【S4】______
ask for that brand rather for any other. If a retailer is allowed to【S5】______
charge any price he likes he may find it worth to sell one brand at【S6】______
"cut" prices even though this involves a loss, because he hopes to
attract customers to the shop, in where they may be persuaded to【S7】______
buy many other types of goods at higher prices. The manufacturer of
the brand that has cut fears that the retailer may be tempted to【S8】______
reduce the services on this article, but, as if he does not there is a【S9】______
danger that the customer becomes unsettled and is unwilling to pay
the standard price of the article because he feels that he is being
"done". This may, and indeed often does, affect the reputation of
the manufacturer and make him lose his market in long run.【S10】______ [br] 【S2】
选项
答案 considerate一considerable
解析 词义混淆。这句话要表达的意思是“现在这种品牌的货物在消费者购买的物品中占有相当大的比例”，应该使用considerable“相当大(或多)的，相当可观的”，considerate则表示“考虑周到的，体谅的”。
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