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  3. The fight for the $800 billion U. S. grocery industry has just begun. Amazo

The fight for the $800 billion U. S. grocery industry has just begun. Amazo

游客2024-11-03  29
问题     The fight for the $800 billion U. S. grocery industry has just
begun. Amazon has shaken up the playing field, traditional grocers have【S1】________
been slow to embrace technologies for online ordering, fulfillment, and
delivery. Today online orders make up for just 2% of grocery sales (in【S2】________
retail overall, the number is 10%). But e-commerce is quickly
growing: Some analysts estimate what by 2025, 20% of grocery【S3】________
purchases will be made online.
    And although Amazon/Whole Foods looms large, the e-commerce
giant is far to the decided winner. In the past year Walmart, Kroger,【S4】________
Costco, and Target have driven down costs and introduced delivery
capabilities in new regions, cut into Amazon’s market share.【S5】________
Meanwhile, new business models are thriving. Six-year-old Instacart,
for example, has secured a $7.6 billion valuation and a loyal follower【S6】________
by building a platform for grocery delivery and partnering with more
than 300 retailers.
    Instacart’s success underscore what may be the most important point【S7】________
about the grocery industry’s current state: Most shoppers today are not
loyal to single store or chain. The nature of customer loyalty is changing【S8】________
as shoppers get more comfortably buying groceries online—prioritizing【S9】________
convenience, choice, and ease over physical proximity to a store. As
consumers become more sophisticated, retailers need to inspire lasting
loyalty across its customer base. To do it, they should offer flexibility,【S10】________
proactively communicate about order status and other details, and build
emotional connections with shoppers. [br] 【S6】
选项
答案 follower—following
解析 近义词误用。follower是指a person who supports and admires a particular person or set of ideas。即“(一个)拥护者，追随者”。而following是指a group of supporters。联系上下文可知，此处是指Instacart已拥有一批忠实的顾客，故应用：following。
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