首页
登录
职称英语
The Competition among producers of personal computers is essentially a race
The Competition among producers of personal computers is essentially a race
游客
2024-11-02
9
管理
问题
The Competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitor’s role when making marketing strategy decisions. If major competitor’s are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc, has introduced two new, faster personal computers, the Mackintosh Ⅱ and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple. major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture’s new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies. [br] Apple sells its new computer models at a high price because ______.
选项
A、they have new features and functions
B、they are more sophisticated than other models
C、they have new accessories attached
D、it wants to accumulate funds for future research
答案
D
解析
要点归纳题。第三段最后一句中的目的状语从句“to finance(提供经济支持)research for even faster more sophisticated computers”与D项中accumulate funds for(积累资金)内容相符。
转载请注明原文地址:https://tihaiku.com/zcyy/3827537.html
相关试题推荐
TheCompetitionamongproducersofpersonalcomputersisessentiallyarace
TheCompetitionamongproducersofpersonalcomputersisessentiallyarace
TheCompetitionamongproducersofpersonalcomputersisessentiallyarace
[originaltext]OlympicGames,internationalsportscompetition,heldevery
Stoppingpersonalandinstitutionalracismwillbenefitracialminoritiesa
Stoppingpersonalandinstitutionalracismwillbenefitracialminoritiesa
GuiyangCustomsandSceneryCompetitionNoticeFifteenquest
Firmsthatusecomputershavefoundthatthenumberofstaff__________isneede
Sharedmoralvaluesarelessimportantthancompatiblepersonalitiesasar
Sharedmoralvaluesarelessimportantthancompatiblepersonalitiesasar
随机试题
[originaltext]M:[7]JulieRossistheauthorofPracticalParenting.Shehasb
【B1】[br]【B13】A、withB、forC、ofD、onA本题测试惯用搭配。taketroublewithsth/todosth尽
[originaltext]M:Hello,and(5)welcometoourprogram"WorkingAbroad."Ourgue
急性呼吸衰竭的最突出表现是A.呼吸困难 B.发绀 C.烦躁 D.鼻扇 E
2020年全国集成电路进口金额环比增长率最高的季度是:A.第四季度 B
5岁幼儿画西瓜比人大,两排尖牙在人脸上占大部分。这段时期幼儿想象的特点是()A
下列宪法修改的方式中,哪一项不是我国宪法修改的方式?() A.全面修改B.部
下列关于个人汽车贷款回收的说法,不正确的是( )。A.贷款的回收是指借款人按借
根据能量意外释放论,可以利用各种屏蔽来防止意外的能量转移,从而防止事故发生。防止
A.乳糜微粒 B.极低密度脂蛋白 C.低密度脂蛋白 D.高密度脂蛋白 E
最新回复
(
0
)