首页
登录
职称英语
Online Price Wars E-commerce customers
Online Price Wars E-commerce customers
游客
2024-10-27
18
管理
问题
Online Price Wars
E-commerce customers feel that over 80 percent of their decision to purchase or not reside in issues beyond their online experience according to a research based on interviews with 976 active customers of various top performing e-commerce companies (excluding travel) including Amazon. com, AOL-Time Warner, and Yahoo. What’s really important to customers is brand performance.
Current, former and potential customers were asked to describe their ideal e-commerce company vis-a- vis a subset of the top e-commerce companies. Of the five functional attributes customers use to evaluate e- commerce companies, the Clicks Interaction driver makes up only 15 percent of decision-making. The Clicks driver incorporates all aspects of the customer’s online experience, including pricing, customer support, the quality of offerings, and mistake rectification. Brand Performance topped the list (35 percent), followed by Financial Longevity ( 18 percent), Strategic Direction ( 17 percent) and Clicks Interaction (15 percent). These five attributes, or drivers, make up 100% of a customer’s decision to purchase from a site or not. Customers recognize the value of a well-performing brand and today’s top e- commerce companies are clearly meeting their expectations -- a key to their success.
According to the study, Amazon. com is the premier e-commerce company, having translated its Brand Performance into value on the Clicks Interaction. The research shows Amazon’s value here is essentially the equivalent of a retail storefront, something that customers don’t see in the other e-commerce companies.
Customers wholeheartedly agree that e-commerce companies need to better demonstrate their financial security. What’s more interesting is that customers do not necessarily equate financial resources such as revenue, net profits and market value with financial stability. Instead, customers see a company’s aggressiveness and ability to seize new markets as increasing their financial longevity. After analyzing 27 bricks & mortar and e-commerce market leading companies, customers ranked Oracle number one in terms of financials ecurity, outperforming others such as AOL-Time Warner, Dell Computer and General Motors. Amazon and Barnesandnoble. com enjoy a high ranking on perceived financial security.
E-Commerce customers are voting with their dollars, and the winners are companies that have shown their brand strength and ability to execute in a proven market space.
With respect to Brand Performance, the study warns e-commerce companies currently evaluating the use of pop-up advertisements: Customers see the use of technology and marketing and advertising as being an inseparable part of the company’s brand. [br] Which of the following comes last out of the evaluation?
选项
A、Strategic Direction.
B、Brand Performance.
C、Clicks Interaction.
D、Financial Longevity.
答案
C
解析
本题也是细节题。在第二段里作者指出了各个项目的百分比:Brand Performance topped the list (35 percent),followed by Financial Longevity(18 percent),Strategic Direction(17 percent)and Clicks Interaction(15 percent).
转载请注明原文地址:https://tihaiku.com/zcyy/3818950.html
相关试题推荐
Theperformanceofaparticularprojectisusuallyanalyzed______customersnee
OnlinePriceWarsE-commercecustomers
OnlinePriceWarsE-commercecustomers
OnlinePriceWarsE-commercecustomers
Theperformanceofaparticularprojectisusuallyanalyzed______customersnee
E-commerceIsHeretoStayNeither
E-commerceIsHeretoStayNeither
E-commerceIsHeretoStayNeither
Thespeakersareina______.[originaltext]W:Sir,you’vebeenusingtheOnline
Althoughcustomerskeepcomplainingabouttheirpoorservice,they’vemadeno__
随机试题
[originaltext]Officer:Mrs.Harrison(I-I),thanksverymuchforcomingdownhe
InAmericathejudicialisheadedbyA、thePresident.B、Congress.C、theSupremeC
Motivationis"thedrivingforcewithinindividualsthatimpelsthemtoact
Thedifferencesbetweenmenandwomen(1)_____whytheyhavedifferentexpec
建筑节能分部工程验收与单位工程竣工验收的顺序,正确的应是下列哪一项?A.建筑节能
有甲、乙两位初学试验的人员利用己知性能检测实际结果的沥青样品,进行沥青相关性能试
有关清洁中段尿培养标本的采集正确的是A.采集后应留置一段时间后送检 B.停用抗
初中生抽象逻辑思维已成熟。
根据《消费者权益保护法》,关于消费者权益的说法,错误的是A.消费者有权自主选择提
GPS的特点不包括( )。A.高精度 B.高耗能 C.自动化 D.高效率
最新回复
(
0
)