首页
登录
职称英语
Taste is such a subjective matter that we don’t usually conduct preference t
Taste is such a subjective matter that we don’t usually conduct preference t
游客
2024-10-21
26
管理
问题
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s is that it’s one person’s opinion. But because the two big cola companies -- Coca Cola and Pepsi Cola --are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either CocaCola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either CocaCola Classic or Pepsi, Diet Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guesswork could have accomplished.
Getting all four samples right was a tough test, but not too though, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet cola drinkers did a little worse -- only 7 out of 27 identified all four samples correctly.
While both groups did better than chance would predict; nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price. [br] According to the passage the preference test was conducted in order to ______.
选项
A、find out the role taste preference plays in a person’s drinking
B、reveal which cola is more to the liking of the drinkers
C、show that a person’s opinion about taste is mere guesswork
D、compare the ability of the participants in choosing their drinks
答案
A
解析
细节理解题。本题询问的是这次口味偏好试验活动的目的是什么。文章第一段的第三句话中提到“…we’ve wondered how big a role taste preference actually plays in brand loyalty”,点明我们想搞清口味爱好在使一个人坚持只喝一种品牌的饮料中到底起到什么作用。然后接下来一句话“We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans;Find your brand in a blind tasting.”指出作者因此进行了一次味觉试验,让那些自认为只喝可口可乐或百事可乐的人在没有标明品牌的饮料中品尝出自己喜爱的饮料。由此可见作者进行试验的目的是为了弄清口味在个人选用饮料时起什么作用,所以选项A为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3811432.html
相关试题推荐
Tasteissuchasubjectivematterthatwedon’tusuallyconductpreferencet
Tasteissuchasubjectivematterthatwedon’tusuallyconductpreferencet
Migrationisusuallydefinedas"permanentofsempermanentchangeofreside
Toproduceamightybook,youmustchooseagreatA、matterB、topicC、themeD、thes
Silveristhebestconductorofelectricity,copper______itclosely.A、followed
RecreationalrunnerCarrieJohnstonusuallydoesn’tfeelhungryafterago
RecreationalrunnerCarrieJohnstonusuallydoesn’tfeelhungryafterago
RecreationalrunnerCarrieJohnstonusuallydoesn’tfeelhungryafterago
RecreationalrunnerCarrieJohnstonusuallydoesn’tfeelhungryafterago
RecreationalrunnerCarrieJohnstonusuallydoesn’tfeelhungryafterago
随机试题
A.contraryB.exclaimedC.extensivelyD.affected
Technologyisanothergreatforceforchange.Inpart,technologyhascaused
Commoninterests______thiscountrywithmanyothersduringthewar.A、associate
Whiletheworld’sflufightershaveconcentratedoncounteringtheH1N1swin
出版物采用声望定价策略要以( )作保证。A.出版物的高质量 B.出版物价格的
砌体结构房屋,为防止温差和墙体干缩引起墙体竖向裂缝而设置的伸缩缝,从砌体类别来考
正常人肺静脉血流的频谱特征是A.单峰波频谱 B.三相波频谱 C.平滑带状频谱
宋某,31岁,2000年师专毕业,在某乡小学任教。工作以来,宋某教学能力突出,很
防洪堤的堤型主要受建设条件和()影响。A.保护区范围 B.工程地质条件
记账凭证按照填制方式的不同,可分为()。A、通用记账凭证 B、专用记账凭证
最新回复
(
0
)