首页
登录
职称英语
Advertising is a form of selling. For thousands of years there have been ind
Advertising is a form of selling. For thousands of years there have been ind
游客
2024-10-17
8
管理
问题
Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy the food they have produced or the goods they have made or the services they can perform.
But the mass production of goods resulting from the Industrial Revolution in the 19th century made person-to-person selling less efficient than it previously was for most products. The mass distribution of goods that followed the development of rail and highway systems made person-to-person Selling too slow and expensive for almost all Companies. At the same time, however, a growth in mass communication occurred first in newspapers and magazines, than radio and television that made mass selling possible. Advertising, then, is merely selling or salesmanship functioning in the paid space or time of various mass communication media.
The objective of any advertisement is to convince people that it is in their best interests to take an action the advertiser is recommending. The action may be to purchase a product, go to a showroom to try the product, use a service, vote for political candidate, make a contribution, or even to join the army. Like any personal salesperson, the advertisement tries to persuade. The decision is the prospect’ s.
While advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as well. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople advertising brings people immediate news about products that have just come on the market. Finally, advertising pays for the programs on commercial television and radio and for about two thirds of the cost publishing magazines and newspapers. [br] By saying that "the decision is the prospect’s", the author means______.
选项
A、advertisement often persuades people to buy what they don’t really want
B、advertisement can never really influence people’s ability to decide
C、whether to buy an advertised product is up to the would-be customer
D、the effect of an advertisement on the public is difficult to determine
答案
C
解析
意为:“买不买做广告的产品取决于消费者”。该句可译为:“决定权在消费者手里。”第三段旨在说明广告的作用:说服、劝诱消费者购买某种商品,如此而已,因为,买不买是消费者的事。prospect 在此意为:(可能的)顾客、(潜在的)消费者。
转载请注明原文地址:https://tihaiku.com/zcyy/3804492.html
相关试题推荐
Thousandsofpeoplearepackedtightlyintrains,themen’sfaces______inthei
Manycountrieswillnotallowcigaretteadvertisingintheirnewspaperoron
Manycountrieswillnotallowcigaretteadvertisingintheirnewspaperoron
Manycountrieswillnotallowcigaretteadvertisingintheirnewspaperoron
Manycountrieswillnotallowcigaretteadvertisingintheirnewspaperoron
Manycountrieswillnotallowcigaretteadvertisingintheirnewspaperoron
Manycountrieswillnotallowcigaretteadvertisingintheirnewspaperoron
Manycountrieswillnotallowcigaretteadvertisingintheirnewspaperoron
Manycountrieswillnotallowcigaretteadvertisingintheirnewspaperoron
Manycountrieswillnotallowcigaretteadvertisingintheirnewspaperoron
随机试题
[originaltext]Thecancellationofthe16-dayflightmeansthatthecrewand
Thestudentwasjustaboutto______thequestion,whensuddenlyhefoundthean
Huntingforajobcanbestressful,butthere’snoreasontohurtyourchanc
阅读下面材料,回答问题。 以下是某教师制定的活动实践学习计划。 进行“人们心
下列反应中用于鉴别2,6一去氧糖的是A.亚硝酰铁氰化钠反应 B.醋酐-浓硫酸反
更换电压互感器二次空开后,应立即检查相应的()指示,确认电压互感器二次回路是
与调查相比,普查取得的资料更全面、更系统、并且工作量不大。()
用酸枣仁汤治疗虚火重而咽干口燥甚者应加下列哪组药A.麦冬、生地黄 B.玉竹、黄
下列关于项目融资贷款及材料送审的说法,错误的是()。 A.应有项目建设成败与
用于各型疟疾,但主要用于抗氯喹恶性疟治疗和凶险型恶性疟的急救的是A.蒿甲醚 B
最新回复
(
0
)