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  3. I’ve written before about Sherry Turkle’s new book, Alone Together: Why We E

I’ve written before about Sherry Turkle’s new book, Alone Together: Why We E

游客2024-10-10  6
问题     I’ve written before about Sherry Turkle’s new book, Alone Together: Why We Expect More from Technology and Less from Each Other, on adolescents’ use of the Web, social media and connected devices. Turkle thinks it might well be overuse; she sounds alarm bells about what the new tools could be doing to their emotional development, much like what Nick Carr highlights what could be doing to our intellect. I don’t know if she’s right or not, but I do find one aspect of her work striking: Since when did we start to worry that the social kids were spending too much time with computers?
    When I was an adolescent, there was a veiy strong negative correlation between the amount of time you spent in front of a computer and the number of your peers, male or female, who wanted to hang out with you. That is just not the case anymore. These days you’re not a weirdo if you know too much about digital technologies; you’re a weirdo if you don’t know enough about them.
    In a short space of time, a few digital resources have become something between enormously popular and pervasive in America. These include Google, Facebook, the Apple iCo-system, Amazon and Twitter. They’re collectively responsible for a huge amount of computer sales and screen time. More fundamentally, they’ve turned screen time from a signal of geekiness(极客文化), a job requirement or a necessary evil into a straightforward aspect of modern existence.
    How did this happen? It wasn’t by law. And it wasn’t by hype(大肆宣传)or clever marketing. Those help spark demand, not sustain it; you can’t fool all the people all the time. Network effects were important in explaining the success of some of these, as were brilliant strategics for building and exploiting platforms, but 1 want to highlight something else all these resources have in common: They all delight their users.
    They do so, I believe, by being some combination of simple, social and useful. But I don’t want to dive deep here into an examination of technology delight. I just want to stress that it now exists, and that it’s a wonderful, unexpected and underappreciated phenomenon.
    This is without question a good thing. Turkic, Carr and the other tech pessimists might have some good points, but we shouldn’t let them obscure the big picture. The world of technology has passed an important tipping point; It’s expected to delight us now, not frustrate us. Users are increasingly going to expect and demand that the techs they use make sense to them. This feels to me like a one-way street. I can’t see how we’ll ever retreat back to technologies that alienate us, just like we won’t go back to buying cars that break down a lot or cathode ray tube TVs. We can look forward to more, different and greater delights from technology, rather than more tools built by geeks for geeks. How is this not great news? [br] ______ play(s)an important part in explaining the success of the digital resources.
选项 A、Regulations
B、Mass media
C、Clever marketing
D、Network effects
答案 D
解析 细节题。本文第四段第二至五句提到数码资源普及成功的重要因素不是通过法令，也不是通过大肆宣传或者聪明的营销，网络效应是解释其中一些数码资源成功的重点，因此[D]”网络效应”符合题目要求，为正确答案。[A]“规定”，如同文中提到的“law”(法律)，文中作者给予了否定，故排除；[B]”大众媒体”，如同文中的“hype”(大肆宣传)，故排除；[C]”聪明的营销”，文中作者也明确表示不是重要因素，故也排除。
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