首页
登录
职称英语
Until recently, women in advertisements wore one of three things — an apron,
Until recently, women in advertisements wore one of three things — an apron,
游客
2024-10-04
41
管理
问题
Until recently, women in advertisements wore one of three things — an apron, a glamorous dress or a frown. Although that is now changing, many women still feel angry enough to deface offending advertisements with stickers protesting, "This ad degrades women." Why does this sort of advertising exist? How can advertisers and ad agencies produce, sometimes after months of research, advertising that offends the consumer?
The Advertising Standards Authority(the body which deals with complaints about print media)is carrying out research into how women feel about the way they are portrayed in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often irritated by the way they are seen in ads, few feel strongly enough to complain.
Women are not the only victims of poor and boring stereotypes—in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate boors, permanently on the lookout for an escape to the pub. But it is women who seem to bear the brunt of the industry’s apparent inability to put people into an authentic present-day context.
Yet according to Emma Bennett, executive creative director of a London advertising agency, women are not infuriated by stereotypes and sexist advertising. "It tends to wash over them; they are not militant or angry—they just find it annoying or tiresome. They reluctantly accept outdated stereotypes, but heave a sigh of relief when an advertisement really gets it right." She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. "Researchers have often asked the wrong questions. The most important thing is the advertisement’s tone of voice. Women hate being patronized, flattered or given desperately down-to-earth common sense advice."
In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and until people on the receiving end take the business seriously and make their feelings known, the process of change will remain laboriously slow. [br] According to the author, the most crucial factor in the improvement of the advertisements is
选项
A、the industry.
B、the advertisers.
C、the products.
D、the consumers.
答案
D
解析
最后一段最后一句中的It’s up to…和until…都强调了消费者对广告业的重要影响,而且消费者是使到广告业发生改变的最重要的因素,可见.本题应选D。
转载请注明原文地址:https://tihaiku.com/zcyy/3786395.html
相关试题推荐
Shehasrecentlyleftajobandhadhelpedherselftocopiesofthecompany’scl
Otherthings______equal,mosthoteltenantswouldprefersingletosharedroom
Untilrecently,womeninadvertisementsworeoneofthreethings—anapron,
Untilrecently,womeninadvertisementsworeoneofthreethings—anapron,
Untilrecently,womeninadvertisementsworeoneofthreethings—anapron,
Oneofthegoodthingsformeninwomen’sliberationisthatmennolongerh
Oneofthegoodthingsformeninwomen’sliberationisthatmennolongerh
Oneofthegoodthingsformeninwomen’sliberationisthatmennolongerh
"Canwespeakofthedeathoftheuniversity?"anEnglishnewspaperrecently
"Canwespeakofthedeathoftheuniversity?"anEnglishnewspaperrecently
随机试题
December5thisInternationalVolunteersDay.Since1985,whentheUnitedNa
Whenyouthinkaboutthegrowthofhumanpopulationoverthelastcenturyor
肾病综合征是一组以()、低蛋白血症、水肿和高脂fm症为主要表现的临床综合征。
在设计地表水取水构筑物时,常需对河床的历史演变进行分析,其主要目的是:()A
无法检测首波”是()桩的特征。A.IⅡ类或Ⅲ类 B.IⅢ类 C.IⅢ类
在子宫肌瘤药物治疗中,以下哪种药物是不正确的A.雄激素 B.他莫昔芬(三苯氧胺
不协调性子宫收缩乏力的宫缩特点是A.收缩力强,无协调性 B.子宫上下段交界处子
当标的物市场价格为500美分/蒲式耳时,具有正值的内涵价值的期权是( )。
船舶实有数的统计单位有()等。A.定额功率 B.船舶吨天 C.船舶吨
此章节无历年考题
最新回复
(
0
)