Although some shopping malls are in need of recycling or major remodeling, t

游客2024-10-04  9

问题     Although some shopping malls are in need of recycling or major remodeling, the vast majority—82 percent—are doing quite well, thank you, according to a recent study. Nevertheless, developers are already beginning to stake out a new course for the design of these complexes.
    "Hybrid malls" are perhaps the hottest concept in the industry. They are an attempt to combine large enclosed malls with an outdoor urban streetscape retail entertainment component, with such attractions as cinemas, ice rinks, children’s playschemes, and themed restaurants. The International Council of Shopping Centers, based in New York, is calling this trend "the first major shift in regional mall configuration since 1956". In other words, since Southdale Center in Edina, Minn, became the first fully enclosed, climate-controlled mall with competing anchor stores. The advent of the hybrid mall is a sure sign that retailers realize that some shoppers have grown indoor malls. "Many national chains like Banana Republic, Restoration Hardware, and Crate & Barrel are actively seeking what is called village retail," says Bob Gibbs, whose company, the Gibbs Planning Group, specializes in retail development and market research. "Many of their customers, especially the Generation X and Baby Boomers, are saying, ’we are bored with the mall."’ Hybrid malls pick up on the growing popularity of village-style shopping, with its connections to real communities.
    New Urbanists often advocate creating mixed-use developments that incorporate village shopping, a strategy employed in plans to remake the Villa Italia mall in Lake wood, Colo. Developers of hybrid malls, on the other hand, are essentially creating shopping experiences featuring streetscape as an enhancement, and providing shopping option on the outside of malls which become bigger and bigger day by day. What this means is that businesses that once were peripheral to the mall, such as full-service restaurants, major bookstores, cinemas, home-furnishings stores, and services are grouped together. Not in the same building, but often in open-air pedestrian walkways leading to the mall entrances. "We want someone to drop off their dry cleaning, have lunch, and buy a sweater; we’re back to cross-shopping," Wally Chester of Westcor Partners, a mall developer, told Shopping Centers Today. [br] What is true about the "hybrid mall"?

选项 A、The concept was originated by the International Council of Shopping Centers.
B、The concept puts more emphasis on outdoor experiences than indoor shopping.
C、It is popular with the developers of the malls in need of recycling or remodeling.
D、It provides a combined experience of indoor shopping and outdoor entertainment.

答案 D

解析 根据题干中的hybrid malls定位到第2段开头两句。第2句中的combine…with…与D中的Com—bined experience同义,故D为答案。其他选项都是利用原文的片言只语制造的干扰。
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