首页
登录
职称英语
The global financial crisis of 2008 hit consumers hard. Two years later, and
The global financial crisis of 2008 hit consumers hard. Two years later, and
游客
2024-10-03
18
管理
问题
The global financial crisis of 2008 hit consumers hard. Two years later, and they’re still reeling. Spending is down across the board, and even the more affluent are watching their pennies. In this fearful climate, retailers are applying ever more scientific and psychological tactics to lure them back. This was made clear to me on a memorable day in 2010 when I visited the laboratory outside of Chicago of one of the world’s largest consumer goods manufacturers.
After driving for nearly two hours, I reached my destination: a huge, imposing warehouse, with no outward sign, and a vast parking lot full of cars. A friendly receptionist checked my identity, had me sign all sorts of paperwork, and directed me through a door labeled Control Room. It was massive, and resembled images I’ve seen of NASA’s operations area—row upon row of people staring intently at hundreds of screens, only they were monitoring shoppers pushing carts around the aisles of a supermarket that had been designed to test their responses to different marketing strategies. "Take a careful look at this lady," said one of the monitors, pointing to a middle-aged woman on the screen. " She’s about to enter our latest speed-bump area. It’s designed to have her spend 45 seconds longer in this section, which can increase her average spend by as much as 73%. I call it the zone of seduction.
This particular section of the market was different from the usual aisle. For a start, it had different floor tiles—a type of pattern conveying a sense of quality. And instead of the cart gliding imperceptibly across nondescript carpet, it made a ringing sound, causing the shopper to instinctively slow down. The shopper’s speed was displayed at the top of the screen, and as soon as she entered the zone, her pace noticeably slowed.
Over several months of experimenting with signs, the team noticed that using a dollar sign in front of the price decreases our likelihood of making the purchase. The dollar sign is a symbol of cost, rather than gain. Removing the sign helps the consumer escape the harsh reality of outstanding bills and longer-term financial concerns. No doubt the larger cart and the changed floor tiles also played their part, but what was most surprising was our need to hoard. A pronouncement allowing only three cans per customer can seal a deal.
The next time you go grocery shopping, take a look at the signs, the type of floor, and even the carts. Everything has been designed with an eye towards getting you to grab those three cans of something that was not on your list. The more attention you pay to the details, the more aware you’ll become of how you’re being manipulated. One thing is for certain; whoever made those three cans will be watching you just as closely. [br] We can infer from the passage that shoppers
选项
A、should realize the marketing strategies of manufacturers.
B、may be tempted to buy things they didn’t intend to.
C、are under constant supervision of manufactures.
D、should watch their wallets when going shopping.
答案
B
解析
推断题。按照试题顺序定位至末段。该段第二句可见超市经过精心布置,目的让人们购买不在购物清单上的物品,故B符合文意。
转载请注明原文地址:https://tihaiku.com/zcyy/3784534.html
相关试题推荐
Theglobalfinancialcrisisof2008hitconsumershard.Twoyearslater,and
Theglobalfinancialcrisisof2008hitconsumershard.Twoyearslater,and
Theglobalfinancialcrisisof2008hitconsumershard.Twoyearslater,and
Theglobalfinancialcrisisof2008hitconsumershard.Twoyearslater,and
Howmanyyearsoffinancialstatusshouldthemanoffer?[br][originaltext]W:
Howmanyyearsoffinancialstatusshouldthemanoffer?[originaltext]W:Goodm
Irresponsiblefinancial______intheUShasagoodclaimtobeingthemaincaus
Economicglobalizationdoesnotsuggestthegovernment______itsresponsibiliti
Thefinancialproblemaswellasotherissues______goingtobediscussedwhen
Nobigdevelopedcountryhascomeoutoftheglobalrecessionlookingstrong
随机试题
[originaltext]Inamodernsociety,nocompanycanhopetomakeaprofiton
下列经济评价指标属于动态指标的有()。A.经济净现值 B.财务内部收益率
男性,27岁,因大面积烧伤急诊入院治疗。患者进入康复期后,营养支持方式应改为
对土方路基质量评定影响最大的指标是()。A.压实度 B.平整度 C.宽度
自身免疫性疾病的发生机制有A、Ⅰ型超敏反应 B、Ⅱ型超敏反应 C、Ⅲ型超敏反
如血气分析标本不能及时测定,需保存在有冰块的水中,其目的是A.防止CO气体丧失B
共用题干 万达房地产经纪公司(以下简称万达公司)经纪人万小姐与客户张先生洽谈一
支气管哮喘急性发作时宣使用的药物是()A.沙美特罗氟替卡松粉吸入剂 B.吸入
某酒类股份有限公司为增值税一般纳税人,2019年2月发生以下业务: (1)
下列各项因素中,对存货的经济订货批量没有影响的有( )。A.订货提前期 B.
最新回复
(
0
)