首页
登录
职称英语
Advertisers tend to think big and perhaps this is why they’re always comin
Advertisers tend to think big and perhaps this is why they’re always comin
游客
2024-09-30
31
管理
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for serf-promotion and because they have so much money to throw around. "It’s iniquitous,’ they say, that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays. The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing ma chine, it is more than likely you would obtain details regarding performance, price, etc. , from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets, Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daffy paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn’t forget is small ads. Which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything Can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the hatch, match and dispatch column but by far the most fascinating section is the personal or agony column. No other item in a newspaper pro rides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] What is main idea of this passage?
选项
A、Advertisement.
B、The benefits of advertisement.
C、Advertisers perform a useful service to communities.
D、The costs of advertisement.
答案
C
解析
广告对社会的服务很有用。作者从三方面来叙述广告作用:第二段点出如果广告不为产品开辟广大的市场,我们就得付出很多钱,正是因为大量的广告费用,消费者的商品才会那么便宜。广告除销售商品外,其重要的功能在于通知/告诉信息。我们有关家用商品的许多知识只是来自广告,还有新产品的介绍。第三段讲了美化环境功能。如果火车站的墙上和报上没有广告,那会怎么样。一幅悦人心目,机智的广告将改变一切。第四段讲了它为我们省钱:别忘了广告对我们口袋作出积极的贡献。报纸、电台、电视台公司没有这笔收入很难生存。我们的报纸,我们付给很少,或者
转载请注明原文地址:https://tihaiku.com/zcyy/3780543.html
相关试题推荐
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscomin
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscomin
Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscomin
1 Iamoneofthemanycitypeoplewhoarealwayssayingthatgiventhechoice
1 Iamoneofthemanycitypeoplewhoarealwayssayingthatgiventhechoice
Johnalwaysfeelssluggishfirstthinginthemorning.Theunderlinedpartmeans
WehaveahighregardforProf.Josephbecausehealways______hisprinciples.A
Avoidshortcuts.Theyalwaystaketoomuchtimeinthelong______.A、runB、wayC
I’vealwaysbeenanoptimistandIsupposethatisrootedinmybeliefthat
I’vealwaysbeenanoptimistandIsupposethatisrootedinmybeliefthat
随机试题
TASKONE--THEJOBOFTHESPEAKER•Forquestions13-17,matchtheextractswitht
BydrawingontheWorldBank’sprojectionsofsocioeconomicdevelopmentove
Trainingnewstaffshould(conduct)______assoonaspossibleaftertheyarehired
高校毕业生就业的主要工作职责有哪些?()A.开展毕业教育和就业指导工作 B.
因使用大量的对象而造成很大的存储开销时,适合采用( )模式进行对象共享,以减少
2001-120.虚劳属肝阴虚者,可见 A.眩晕耳鸣B.腰酸遗精C.二
“本土药企未来在________的过程中,不仅要聚焦发达国家,还要关注到一带一路
(2015年真题)患者,女,70岁,拟行膝关节置换术,无磺胺类药过敏史,皮试结果
某分洪闸位于河道堤防上,该闸最大分洪流量为300m3/s,河道提放级别为2级。
下列项目施工质量成本中,属于外部质量保证成本的是( )。A.编写施工项目质量工
最新回复
(
0
)