首页
登录
职称英语
Reebok executives do not like to hear their stylish athletic shoes called f
Reebok executives do not like to hear their stylish athletic shoes called f
游客
2024-09-28
6
管理
问题
Reebok executives do not like to hear their stylish athletic shoes called footwear for yuppies. They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’ s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers. Still, despite its emphasis on new markets, Reebok plans few changes in the up market retailing network that helped push sales to ’ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from’ 27 to ’ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution. In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’ S exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States. Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] Reebok’s view that "consumers judge the quality of the brand by the quality of its distribution" implies that______.
选项
A、the quality of a brand is measured by the service quality of the store selling it
B、the quality of a product determines the quality of its distributors
C、the popularity of a brand is determined by the stores that sell it
D、consumers believe that first-rate products are only sold by high-quality stores.
答案
A
解析
通过阅读第二段,我们可以看出,选项A,牌子的质量取决于服务的质量符合题意。
转载请注明原文地址:https://tihaiku.com/zcyy/3777294.html
相关试题推荐
Some60yearsago,GeorgeOrwellwroteanallegoricalnovel,calledNineteen
Some60yearsago,GeorgeOrwellwroteanallegoricalnovel,calledNineteen
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalledf
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalledf
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalledf
Physicsisthepresentdayequivalentof______usedtobecallednaturalphilosop
WhyhadthenationalCongressofTradeUnionscalledforastrike?[br][origin
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"
随机试题
[originaltext]W:I’mnotswimminginthelakeunlessitwarmsupoutsidetoday.
[originaltext]M:IwenttoNewYorkyesterday,butIforgottocallBarry.W:B
改错题:下面是一封未写完的信,信中有多处错误。请你找出来,并用校对符号予以改正。
男性,70岁,咳嗽、咳痰伴喘息20余年,加重1周,2天来高热嗜睡。查体:嗜睡、球
在教学中贯彻启发性原则的首要问题是()。A.启发学生独立思考 B.调动学生学习
采用非折现投资回收期法对投资项目进行决策存在的主要缺陷有: A.计算方法比较繁
男性,54岁,血尿3周,偶有左腰痛,尿中多次找到恶性细胞。膀胱镜检查:左输尿管口
辽东公司欠辽西公司货款200万元,辽西公司与辽中公司签订了一份价款为150万元的
A正确答案是A。
男,31岁。头痛进行性加重1个月。入院前3天出现喷射状呕吐3次,抽搐1次。查体:
最新回复
(
0
)