首页
登录
职称英语
Reebok executives do not like to hear their stylish athletic shoes called f
Reebok executives do not like to hear their stylish athletic shoes called f
游客
2024-09-28
33
管理
问题
Reebok executives do not like to hear their stylish athletic shoes called footwear for yuppies. They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’ s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers. Still, despite its emphasis on new markets, Reebok plans few changes in the up market retailing network that helped push sales to ’ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from’ 27 to ’ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution. In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’ S exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States. Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] Reebok’s view that "consumers judge the quality of the brand by the quality of its distribution" implies that______.
选项
A、the quality of a brand is measured by the service quality of the store selling it
B、the quality of a product determines the quality of its distributors
C、the popularity of a brand is determined by the stores that sell it
D、consumers believe that first-rate products are only sold by high-quality stores.
答案
A
解析
通过阅读第二段,我们可以看出,选项A,牌子的质量取决于服务的质量符合题意。
转载请注明原文地址:https://tihaiku.com/zcyy/3777294.html
相关试题推荐
Some60yearsago,GeorgeOrwellwroteanallegoricalnovel,calledNineteen
Some60yearsago,GeorgeOrwellwroteanallegoricalnovel,calledNineteen
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalledf
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalledf
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalledf
Physicsisthepresentdayequivalentof______usedtobecallednaturalphilosop
WhyhadthenationalCongressofTradeUnionscalledforastrike?[br][origin
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"
随机试题
InAmerica,thebest-known(11)tobeonDecemberthirty-firstisTimesSqu
__________________________(我刚点着蜡烛)thanitwasputoutbyaviolentdraught.No
【1】[br]【2】[originaltext]Ithinkasseniors,youareoftenrequiredbyyou
Everyyearthousandsofpeoplearearrestedandtakentocourtforshop-lift
关于保证模板安装施工安全的基本要求,说法正确的有()。A.雨期施工,高耸结构的
A. B. C. D.
我国一支工兵部队在非洲某国执行维和任务,负责道路抢修工作。某天,该部队负责的道路
阅读下面材料,回答问题。 那一束伴地莲 在我的故乡,每年春天,都遍
(2018年真题)期货交易所的非期货公司结算会员的从业人员可以依法代理客户从事期
某施工单位中标一选矿厂工程。该工程采用工程量清单计价,分部分项工程费1600万元
最新回复
(
0
)