2. 职称英语
  3. A scientist who wants to predict the way in which consumers will spend their

A scientist who wants to predict the way in which consumers will spend their

游客2024-09-22  9
问题     A scientist who wants to predict the way in which consumers will spend their money must study consumer behavior. He must【C1】______ data both on the resources of consumers and on the motive that【C2】______encourage or discourage money spending.
    If an economist were asked which of three groups borrow most—people with rising incomes, 【C3】______incomes,or decreasing incomes—he would probably answer, those with【C4】______ incomes. 【C5】______ the answer was: people with rising incomes. People with decreasing incomes were【C6】______and people with stable incomes borrowed the least. This shows us that traditional【C7】______ about earning and spending are not always【C8】______.
    Another traditional assumption is that if people who have money expect prices to go up they will 【C9】______to buy. If they expect prices to go down,they will postpone buying. But research surveys have shown that this is not always【C10】______.
    The expectations of price increases may not 【C11】______ buying. One typical attitude was expressed【C12】______the wife of a mechanic in a( n)【C13】______at a time of rising prices. " In a few months," she said, "we’ll have to pay more for meat and milk; well have less to spend on other things. "Her family had been planning to buy a new car but they postponed this【C14】______.
    Furthermore,the rise in prices that has already taken place may be disliked and buyer’s 【C15】______may be produced. This is shown by the following【C16】______comment; "I just don’t pay these prices; they are too high. "
    The investigations mentioned above were 【C17】______in America; condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are 【C18】______, they are likely to buy. Thus, it appears that the common business policy of 【C19】______stable prices is based on a correct understanding of consumer【C20】______. [br] 【C20】
选项 A、prediction
B、idea
C、psychology
D、intelligence
答案 C
解析 名词辨析题。因为整篇文章都在讲述有关于消费者心理的调查，故选[C]psychology，意为“心理”。[A]prediction意为“预言，预测”；[B]idea意为“想法。观点”;[D]intelligence意为“智力，智商”，上述三项与文意不符，故排除。
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