[originaltext]W: Frank, we just got our sales figures in and the numbers are ve

W: Frank, we just got our sales figures in and the numbers are very disappointing. What’s going on here?
M: Maybe we should brainstorm some ideas for a radical reinvention of our sales and marketing plan.
W: Yeah, let’s do that right now. What do you think is the problem?
M: Well, it seems our competitors have managed to carve a niche in the market.(6)They are now perceived as more "cool" or trendy than we are. Perhaps we should consider getting some celebrity endorsements.
W: That’s not a bad idea.
M: I’d also suggest we reevaluate our packaging. Right now the box we sell our product in seems a little drab and colorless.
W: Yes, we could redesign our packaging. But on the other hand, there is a recent trend to move away from excessive packaging. You know, to help save the environment.
M: That’s another way we could go.(7)We could reduce our packaging, and then advertise our environment-friendly business policies. Being "green" is definitely cool these days.
W: What about our pricing? Are we competitive?
M: Actually, we are roughly 15% more expensive than our closest competitors.(8)But it’s going to be hard to cut costs any further, as we are already operating on a very slim margin.
W: There’re always ways to cut costs: we just have to think outside the box. Perhaps we should consider relocating one of our factories to a more cost-efficient country.
M: We can also talk to our vendors about where they place our products. Perhaps if they’re placed in a more prominent location in stores, they’ll catch the eyes of more customers.
W:(9)Would it help if we offered a mega sale to clear out some of our inventories? We might not make a lot of money, but we might gain some brand awareness.
M: That’s a great idea. Getting people talking about our brand would be a big boost.
W: Another idea is for us to reevaluate where we are spending our advertising dollar.
M: Right now, we break it down between all the major media outlets.(10)Television advertising gets 45% of our budget, 30% goes to print media, 20% goes to radio and 5% goes towards advertising online.
W: I think we should boost our online advertising. Online ads are cheap and they can reach a much wider audience.
M: All right, I’ll ask the advertisement department to make the changes.
W: If we can implement these new ideas by the end of this quarter, we might be able to reverse our sales slide and put ourselves in position for a major rebound to come next year.
M: That would be great.
6. What is the man’s idea about being trendy?
7. What is the way to deal with packaging to follow the recent trend of being " green" ?
8. What does the man imply about their pricing?
9. Why does the woman suggest offering a mega sale?
10. What takes up the most part of their advertising cost?