首页
登录
职称英语
According to the passage, the speaker is [br] [originaltext] Good evening, e
According to the passage, the speaker is [br] [originaltext] Good evening, e
游客
2024-09-16
66
管理
问题
According to the passage, the speaker is [br]
Good evening, everyone. Welcome to the class of our sales and marketing course. Tonight, I’ll be talking about advertising. Different types of advertising can make your company or your organization more successful.
Now, I’m not going to talk about the advertising media. There are various choices—radio, newspapers, magazines and of course, the Internet. It’s almost impossible to go into Google or Yahoo or whatever and not find advertising on almost every page.
But, I’ll stress one thing. Advertising can be expensive, whether you are a small businessman or a multinational corporation. [151So it’s very important that what you spent on advertising is money well spent and that achieves your objectives. The ads must be "cost-effective". It is therefore essential to use the right "type" of advertising that makes it effective.
There are several types of advertising, aiming to promote one or more, of the following things: brand name; company image; a product; a service or a group, like a manufactures’ association. But the common aim is that the advertiser wants to change or reinforce people’s attitudes or perception. For example, advertising to promote a brand name is designed to create and keep strong images in the customer’s mind of the product, not the company. But different types of advertising might be mutually exclusive. The important thing is that the objectives must be clear, mutually supportive, not contradictory. Our time is up and we will continue next time. Good night!
选项
A、To promote the brand name.
B、To change people’s attitudes.
C、To create the company image.
D、To meet the customer’s needs.
答案
D
解析
短文中明确提到,广告的目的是为了提高品牌知名度、公司形象、商品以及服务等,但常见的目的是广告商想改变或加强人们的态度或理解。D在原文中并未提及,故为答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3760659.html
相关试题推荐
[originaltext]M:HeySandra,what’swrong?Youlookfurious!W:I’vehaditwit
[originaltext]M:HeySandra,what’swrong?Youlookfurious!W:I’vehaditwit
[originaltext]M:HiAmanda,howareyou?I’vemissedworkingwithyouandthew
[originaltext]M:HiAmanda,howareyou?I’vemissedworkingwithyouandthew
[originaltext]W:Hey,Sean!Wanttojoinmeforlunch?Mytreat!M:Wow!Sure!
[originaltext]W:Hey,Sean!Wanttojoinmeforlunch?Mytreat!M:Wow!Sure!
[originaltext]W:Hey,Sean!Wanttojoinmeforlunch?Mytreat!M:Wow!Sure!
[originaltext]W:So,Greg,youarequitetheworldtravelerIhear.M:Um,yeah
[originaltext]W:So,Greg,youarequitetheworldtravelerIhear.M:Um,yeah
[originaltext]W:So,Greg,youarequitetheworldtravelerIhear.M:Um,yeah
随机试题
Wearegoingtohaveouroffice______tomakeroomforanewengineer.A、torear
[originaltext]Shallwebegin?[/originaltext]A、Perhaps.B、Sorry,pleasewaitfor
Formostpeople,theword"fashion",means______.[br]Whichofthefollowingi
City______complainthatmigrantworkershavethreatenedtotakealreadyscarce
期权的价格是指()。A.期货合约的价格 B.期权的执行价格 C.现货合约的价
下列关于票据行为的表述,错误的有()。A.承兑适用于汇票和本票 B.背书
描写就是用生动形象的语言,把人物或景物的状态具体地描绘出来。从描写的角度分,可分
两个或两个以上的当事人按共同商定的条件,在约定的时间内定期交换现金流的金融交易是
商业银行客户信用评级主要包括()。A.定性分析法 B.定量分析法 C
背景: 某实施施工监理的工程,建设单位按照《建设工程施工合同(示范文本)》与甲
最新回复
(
0
)