首页
登录
职称英语
(1)The 35-year-old Beijing woman is watching an ad showing a giant televisio
(1)The 35-year-old Beijing woman is watching an ad showing a giant televisio
游客
2024-09-15
0
管理
问题
(1)The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introduction for the television floats in and out of view, including one about receiving electronic mail over the tube. A surfer rides the waves between skyscrapers, his wash leaving an "@" in the water.
The ad is "too direct", she tells an interviewer. "There is this guy talking, telling me all about the product, showing me some images. We get it—but we don’t like it."
(2)Since a Shanghai television station aired China’s first TV commercial in 1979, most have been the plain, straightforward, tell-the-name-of-the-product-and-what-it-does kind. Those started disappearing in the U.S. in the late 1960s in favor of more subtle pitches using irony and humor. Now a study says Chinese commercials don’t have to talk down to consumers anymore either—at least the one-third of them living in China’s prosperous cities, and who most interest advertisers.
(3)Even the Western agencies that win awards elsewhere for hip, inventive commercials usually keep it simple in China. After all this country only began flirting with capitalism 20 years ago and is fairly new to advertising. And to consumer culture, too. China is still a developing nation where an income of just $2,000 a year qualifies an urban household as middle-class. On the other hand, city people who once aspired to own the "big three"—a television, refrigerator and washing machine—have already moved up to DVD players and mobile phones. And with a population of 1.3 billion, the world’s largest, China is a huge market. That is why the world’s largest companies, from Coca-Cola to Procter & Gamble, are battling it out in China. Advertisers spent more than $500 million dollars through the first half of the year, estimates market researcher, making China the largest advertising market in Asia after Japan.
(4)The prevailing view of many of those advertisers and their agencies is that the Chinese don’t yet get clever or subtle advertising and they prefer a straightforward ad with lots of information. But the April survey of almost 500 people in five China’s largest cities discovered "a savvy urban population, tired of a diet of ’boring’ ads and hungry to be treated as the sophisticated decision-makers they are." In short, the Chinese appreciation of what makes a good ad is no different from their counterparts anywhere else in the world. [br] What can we learn about the consumer culture in China?
选项
A、It is not as complicated as that outside China.
B、It has not been fully understood yet.
C、Its influence on advertising is still limited.
D、It is one of the most important products of capitalism.
答案
B
解析
第3段第3句是一个省略句,省略的内容在第2句提及,表明中国对消费文化和广告都不太熟悉,即对这两者了解还不够,因此B正确。原文没有提及国外消费文化的情况,因此A的比较没有原文依据;原文也没有如C那样提及消费文化对广告业的影响;虽然D中的capitalism在第3段第2句提到,但原文没有提到资本主义与消费文化存在因果关系,因此D不正确。
转载请注明原文地址:https://tihaiku.com/zcyy/3759627.html
相关试题推荐
Accordingtothereport,Beijing’sairportsaw______percentlinerssuspended.[
YoushouldattendthemeetingtobeheldinBeijing.Theitalicizedparthasall
WhilehewasinBeijing,hespentallhistime_____someimportantmuseumsand
WhichisNOTshowinganincreasethisyear?[br][originaltext]Arecordnum
WhichisNOTshowinganincreasethisyear?[br][originaltext]Arecordnum
Europeancountrieshavebeencarefullywatchingmeviolencethatexplodedac
Europeancountrieshavebeencarefullywatchingmeviolencethatexplodedac
(1)Becauseofcomputersandcabletelevision,themembersoftheaudiencewi
(1)The35-year-oldBeijingwomaniswatchinganadshowingagianttelevisio
(1)The35-year-oldBeijingwomaniswatchinganadshowingagianttelevisio
随机试题
【B1】[br]【B16】A、moreoverB、otherwiseC、thereforeD、howeverD前面讲的是Peter的情况,现在开始讲
ScientistssaidThursdaythatanewAIDSvaccine,thefirsteverdeclaredto
【B1】[br]【B8】[originaltext]It’snevertooearlytosaveyourskin—oryour
我国刑事诉讼采取()原则,未经人民法院依法判决,对任何人不得确定有罪。A.人民
交感神经节后纤维释放的递质是:A.NA B.ACh C.5-HT D
在脱疽的诊断中下列哪一条是错误的A.20~40岁男性多发 B.足趾遇冷刺激后发
古代“子时”指的是()。A.晚上9点~晚上11点 B.晚上10点~晚上1
信念具有不同的层次和类型。其中,高层次的信念决定着低层次的信念,低层次的信念服从
下列各项中,属于工业企业现金流量表“筹资活动产生的现金流量”的有()。A.吸收
《医疗事故处理条例》规定,医疗机构发生下列重大医疗过失行为,应当在12小时内向所
最新回复
(
0
)