首页
登录
职称英语
(1)Ricci, 45, is now striking out on perhaps his boldest venture yet. He pla
(1)Ricci, 45, is now striking out on perhaps his boldest venture yet. He pla
游客
2024-09-15
40
管理
问题
(1)Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English-language edition of his elegant monthly magazine, FMR, in the United States. Once again the skeptics are murmuring that the successful Ricci has headed for a big fall. And once again Ricci intends to prove them wrong.
(2)Ricci is so confident that he has christened his quest "Operation Columbus" and has set his sights on discovering an American readership of 300,000. That goal may not be too far-fetched. The Italian edition of FMR—the initials, of course, stand for Franco Maria Ricci—is only 18 months old. But it is already the second largest art magazine in the world, with a circulation of 65,000 and a profit margin of US$500,000. The American edition will be patterned after the Italian version, with each 160-page issue carrying only 40 pages of ads and no more than five articles. But the contents will often differ. The English-language edition will include more American works, Ricci says, to help Americans get over "an inferiority complex about their art." He also hopes that the magazine will become a vehicle for a two-way cultural exchange—what he likes to think of as a marriage of brains, culture and taste from both sides of the Atlantic.
(3)To realize this vision, Ricci is mounting one of the most lavish, enterprising—and expensive promotional campaigns in magazine-publishing history. Between November and January, eight jumbo jets will fly 8 million copies of a sample 16-page edition of FMR across the Atlantic. From a warehouse in Michigan, 6.5 million copies will be mailed to American subscribers of various cultural, art and business magazines. Some of the remaining copies will circulate as a special Sunday supplement in the New York Times. The cost of launching Operation Columbus is a staggering US$5 million, but Ricci is hoping that 60% of the price tag will be financed by Italian corporation. "To land in America Columbus had to use Spanish sponsor," reads one sentence in his promotional pamphlet. "We would like Italians."
(4)Like Columbus, Ricci cannot know what his reception will be on foreign shores. In Italy he gambled— and won—on a simple concept: it is more important to show art than to write about. Hence, one issue of FMR might feature 32 full-color pages of 17th-century tapestries, followed by 14 pages of outrageous eyeglasses. He is gambling that the concept is exportable. [br] What is the main content of Ricci’s magazine FMR?
选项
A、Articles on culture, art and business.
B、Articles and pictures about fashion.
C、Pictures of works of art.
D、Pictures of trendy items.
答案
C
解析
原文第2段和最后一段相关句子中的art一词表明这本杂志是与艺术有关的,而第2段中的no more than five articles和最后一段中的to show art than to write about可推测这本杂志多用图片而少用文章,结合这些内容即可确定本题应选C。
转载请注明原文地址:https://tihaiku.com/zcyy/3759421.html
相关试题推荐
(1)Ricci,45,isnowstrikingoutonperhapshisboldestventureyet.Hepla
A.roleB.enormousC.InsteadofD.mutteringE.strikingF.mediatedG.origin
A.roleB.enormousC.InsteadofD.mutteringE.strikingF.mediatedG.origin
A.roleB.enormousC.InsteadofD.mutteringE.strikingF.mediatedG.origin
A.roleB.enormousC.InsteadofD.mutteringE.strikingF.mediatedG.origin
A.roleB.enormousC.InsteadofD.mutteringE.strikingF.mediatedG.origin
Ijusttoldyournephewhowtogettotheairport,butperhapsI_______havedr
[audioFiles]2017m5s/audio_ezfj_093_201705[/audioFiles]AdventureTheide
Arecentarticleinaweeklynewspaperwasheadedwithastriking_______ofal
A.roleB.enormousC.InsteadofD.mutteringE.strikingF
随机试题
[originaltext]ThisisNicodemus,thefirstall-blackpioneertown,establishe
[originaltext]W:There’sisanelementthereaboutcompetitionthough,isn’tth
[originaltext]Haveyouevertraveledonanyofthegiantjetairplanes?If
电力系统的静态等值方法,就是用等值的方法取代系统中某些不感兴趣的部分或是某些不
(2016年)随着复利次数的增加,同一个名义年利率求出的有效年利率会不断____
主要见于肾盂肾炎的管型是A.红细胞管型B.白细胞管型C.上皮细胞管型D.透明管型
据对全国规模以上文化及相关产业5.9万家企业调查,2020年上半年,上述企业实现
《物业管理条例》规定,要求物业承接验收时,建设单位向物业服务企业移交的技术资料包
组织价值观念系统内分两个水平:价值概念化和()。
A.人乳头瘤状病毒 B.森林脑炎病毒 C.巨细胞病毒 D.狂犬病病毒 E
最新回复
(
0
)